Manager, Globl eCommerce & Digital Operations

SUMMARY 

As the Global eCommerce Manager, you will be fully responsible for driving revenue, ensuring profitability, and delivering a seamless, optimized user journey from discovery to checkout. With end-to-end accountability, you will lead our digital strategy, manage site performance, conduct data-driven optimizations, and oversee quality assurance testing. You will also ensure digital and physical assets align with Brand and eCommerce goals, working with in-house or outsourced resources as needed. Success is measured by clear KPIs, and you’ll have full access to inventory, budget, and a supportive team to execute the vision. Reporting to the Director Global Sales Operations, you will provide regular, detailed updates on all eCommerce activities, allowing for alignment on goals and outcomes.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Revenue Growth, Profitability and P&L Ownership: Own the ecommerce P&L and oversee all aspects of ecommerce performance to drive both revenue and profitability. Partner with Finance to track margin, ad spend, and variable costs (using tools such as Triple Whale), and ensure promotions, discounts, and channel mix align with financial goals.
• User Journey Optimization: Take full responsibility for the user journey, ensuring every touchpoint—from landing to checkout—is intuitive, frictionless, and designed for maximum engagement. Conduct rigorous market analysis and quality assurance testing to identify and address pain points, optimizing all aspects of the user experience.
• UI/UX Oversight: While not directly responsible for UI/UX design, you will oversee the user experience, ensuring the design team’s work meets the highest standards of functionality and aesthetic appeal. Implement A/B testing and iterate based on data-driven insights to enhance site usability and overall user satisfaction.
• Market Analysis & Quality Assurance: Conduct in-depth market analysis to understand where users excel or disengage. Utilize insights to refine the digital experience, minimize bounce rates, and drive conversions. Oversee regular quality assurance tests to ensure seamless site performance and to proactively address potential user challenges.
• Amazon Marketplace Oversight: Lead the team responsible for Amazon and other marketplaces, setting targets, reviewing performance, and aligning assortment, pricing, and content with overall ecommerce strategy
• Asset Coordination: Collaborate closely with social media and media teams to determine website needs, such as videos, photoshoots, and digital assets. Be proactive in securing these assets, utilizing in-house resources or securing approval for outsourcing as needed.
• Marketing Strategy & Performance: Partner with the Marketing team to execute digital campaigns across SEO, SEM, email, SMS, and social media, providing ecommerce insights and requirements. Support optimization of ROAS, CTR, and conversion rates by sharing performance data and on-site learnings.
• 3PL & Logistics Management: Partner with the Logistics and 3PL teams to ensure ecommerce orders are fulfilled accurately and on time, providing forecasts and requirements. Support ongoing reviews of shipping options, SLAs, and packaging to balance customer experience, cost, and delivery speed.
• Reporting & Analysis: Provide weekly or more frequent reports to the C-suite detailing eCommerce performance, challenges, and opportunities. Collaborate with the accounting team to produce financial insights and maintain transparency on profitability, cost of goods, and overall ROI. Your reports will outline what has been done, what’s in progress, and future plans, creating a clear roadmap for department goals.
• Product Development Collaboration: While primary product development is driven by our brand, you will have ample opportunity to contribute insights and feedback to refine or develop new products that drive eCommerce growth. As a direct report to the Director Global Sales, your contributions directly influence product success, enabling mutual growth through potential profit-sharing.
• Team Building & Cross-Functional Coordination: Lead and grow an eCommerce team, taking full ownership of all digital initiatives. Work closely with product development, operations, and marketing to ensure flawless campaign rollouts, coordinated product launches, and a unified brand message.

 

EXPERIENCE REQUIREMENTS: Generally, requires a minimum of three to five (3-5) years of progressively responsible experience in eCommerce, ideally in the Moto and Bike Industry. Required proficiency in Microsoft Office Suite with advanced Excel skills. Systems knowledge in Shopify, Asana, and Amazon. NetSuite is a plus.

EDUCATION REQUIREMENTS:  High school diploma required. Bachelor’s Degree in Marketing or equivalent experience in related field preferred.

OTHER SKILLS AND ABILITIES: 

• Advanced knowledge of eCommerce practices, procedures, and requirements
• Highly motivated, focused and results oriented
• High level of accuracy and attention to detail. Proven analytical skills and the ability to synthesize conclusions clearly
• Fact based approach and willing to understand the details of the business and its transactions  
• Ability to prioritize workload, meet deadlines and understand when to escalate potential issues. Ability to manage multiple tasks according to required deadlines. Flexibility to switch gears with little notice
• Maintain composure under high stress conditions
• Ability to be optimistic, positive and supportive in all interactions with others
• Ability to exercise discretion and tact in all interpersonal contacts, and to maintain confidentiality at all times 
• Strong interpersonal skills with the ability to use tact and diplomacy; must be team player
• Sound communication skills and the ability to effectively communicate with operating management, with a strong service orientation. Capable to explain issues and recommend solutions. 
• Pro-active, self-motivated and action oriented

 

SUPERVISORY RESPONSIBILITIES:  Yes

CONTACTS:  

Internal: collaborate with all departments within the Company), all levels of Company staff from line to executive

External: Vendors.

JUDGEMENT/REASONING ABILITY: Ability to recognize discrepancies and resolve problems quickly using sound judgment, poise and diplomacy. Requires ability to use judgment and reasoning skills, and determine when issues need to be escalated.

PHYSICAL DEMANDS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit; use hands and fingers, bend, stoop and reach with hands and arms. And:

 

Ability to lift up to 35 pounds	<5% daily
Able to sit at a desk and use/view computer	90% daily
Able to hear and speak into a telephone	60% daily
Able to stand, bend, stoop, twist	20% daily

 

WORK ENVIRONMENT: The noise in the work environment is usually moderate.  Other factors are:

•       Ability to travel if needed.  Travel is minimal (<5 % annually) in this position. 

•       Fast-paced, with multiple demands environment

•       Professional, yet casual office work environment

•       Ability to work extended hours as required

 

REQUIRED PRE-HIRE SCREENINGS:

·         Criminal - Felony and Misdemeanor 7 Years

·         National Criminal Data Base 7 Years

·         Social Security Verification

·         Education Verification

·         Employment Verification

·         Credit Report