TikTok
Sports Creator Manager, Content Operations, TikTok Japan
Entry LevelOn-site
Location
Tokyo, Tokyo, Japan
Salary
Not listed
Experience
Not specified
Posted
Today
Job Description
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English日本語
@2026TikTok
Global Operations
Sports Creator Manager, Content Operations, TikTok Japan
Location:
Tokyo
Employment Type:
Regular
Job Code:
A166143
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Responsibilities
Our team is on a mission to build and expand the sports content ecosystem in Japan, delivering the ultimate entertainment experience to our users. We collaborate deeply with major sports leagues (such as professional baseball and soccer), club teams, athletes, and sports creators to support their multifaceted success on our platform. Working closely with Global, Product, and Marketing teams, we design and execute strategic campaigns and programs tailored to Japan’s unique market trends, striving to maximize the passion and engagement of the sports community.
Responsibilities
1. Creator Growth & Enablement
- Serve as a strategic partner for sports creators, providing personalized 1:1 support or group-based guidance, including content reviews and growth planning.
- Elevate content quality by delivering educational programs and resources (e.g., best-practice guides, tutorials) that empower creators to master the platform, storytelling, and editing techniques.
2. Partnership Management
- Build and nurture strategic relationships with major sports management agencies, MCNs, and professional club teams (e.g., NPB, J.League).
- Act as the primary point of contact for agencies and teams to align on growth objectives, streamline onboarding processes, and drive joint initiatives to maximize the success of their talent and players on TikTok.
3. Athlete Onboarding & Consultation
- Lead the onboarding process for top athletes joining TikTok, ensuring seamless account setup and a foundational understanding of the platform.
- Provide ongoing consultation on account operations, trend-aligned content strategies, and in-app features to optimize performance and engagement.
4. Data-Informed Optimization
- Track performance data for assigned creators and define key success metrics.
- Analyze trends to identify improvement opportunities and rapidly iterate on support strategies to drive continuous growth for creators.
Qualifications
Minimum Qualifications:
- Bachelor's degree or equivalent practical experience.
- 3+ years of experience in talent management, sports marketing, creator management, or a related field.
- Fluent in Japanese and business-level proficiency in English (written and spoken).
- Proven experience in partnership management with agencies, creators, or external stakeholders, coupled with exceptional communication skills.
- Strong organizational and operational skills, with the ability to manage complex schedules and execute tasks with high attention to detail.
Preferred Qualifications:
- Direct experience in content production, editing, or creative direction.
- Deep passion for and understanding of the Japanese sports industry (e.g., Baseball, Football), including market trends, key players, and content formats.
- Demonstrated experience in short-form video production or editing, with the ability to analyze content and provide actionable feedback on storytelling and visual appeal.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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