Data Strategy Engineer, Paid Ads

$!/$ #LifeAtTikTok #LifeAtTikTokDiversity & InclusionOur Philosophy Teams Advertising & SalesCorporate FunctionsDesignE-CommerceEngineering & TechnologyGlobal OperationsMarketing & CommunicationsProductTikTok USDS Joint Venture How we hire Applying to TikTokInterview tipsFAQ Locations Early Careers Early Careers at TikTokAmericasAsia PacificEurope and the Middle EastGlobal Frontier Tech Recruitment ProgramPhD OpportunitiesFAQs Blog Jobs Apply Company About TikTokNewsroomContact Programs TikTok for GoodTikTok for DevelopersEffect HouseAdvertise on TikTokTikTok RewardsTikTok BrowseTikTok Embeds Resources Help centerSafety CenterCreator PortalCommunity GuidelinesTransparencyAccessibility Legal Privacy PolicyCandidate Privacy Policy Terms of Service English日本語 $$? Join us as we inspire creativity and bring joy to millions of users worldwide. /$/$ Ready for a career at TikTok? Discover a career that energizes and excites you every day. Search now English日本語 @2026TikTok Backend Data Strategy Engineer, Paid Ads Location: Singapore Employment Type: Regular Job Code: A66884 Apply to this job Share this listing: Responsibilities The TikTok User Growth team is central to the strategic acquisition, engagement, and expansion of TikTok's global user base, numbering in the billions. Our mandate encompasses driving significant user inflow through both paid and organic channels worldwide, meticulously optimizing new user conversion pathways to maximize retention, streamlining user outreach mechanisms to foster greater activity, and strategically utilizing independent platforms (e.g., TikTok Lite, TikTok Pro, Web) to capture distinct user segments. These comprehensive approaches are designed to achieve accelerated growth in TikTok's overall DAU. Typical Growth projects including AI-generated content (AIGC), creative generating, search engine optimizing of organic acquisition, intelligent ads delivery etc. You will: - Design and apply machine learning algorithm and product strategies to user growth methods to expand product impact as well as improve users' experiences; - Understand user growth instruments and use data and machine learning algorithms or other strategies to make it thrive; - Responsible for target audience, automated material production, advertising automation optimization and other related algorithm strategies - Conduct offline and online experiments, analyze according data and evaluate to improve algorithms and strategies; - Work with product and DEs, DAs, and other engineers to deliver features to drive the user growth of products. Qualifications Minimum Qualifications 1. Excellent coding skills and solid data structure and algorithm skills, proficient in python / C++ and other development languages; 2. Familiar with common Machine Learning tools and Deep learning programming frameworks (Tensorflow / PyTorch / Scikit-learn / XGBoost , etc.); 3. Relevant algorithm experience in search, recommendation, advertising and other related fields, user growth experience is better; 4. Excellent analytical and problem-solving skills, with a passion for solving challenging problems. Preferred Qualifications 1. Passion for technology, good communication skills and team spirit Job Information About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​ Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​ We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​ ​ Diversity & Inclusion​ TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​ Apply to this job