Position: Member and Lifecycle Marketing Lead Department: Growth Reports to: Chief Growth Officer Location: Full-time / Work-from-home / Remote Compensation: $82,240 - $123,600 Open through: June 5, 2026

Tessitura is a global growth platform for arts and cultural organizations. We provide a unified CRM and commerce engine that brings together marketing, ticketing, fundraising, and customer data enabling organizations to drive revenue, understand their audiences, and deliver more meaningful experiences.

Our platform powers 800+ organizations across ten countries, including world-renowned performing arts centers, museums, orchestras, and cultural institutions, as well as innovative and emerging organizations that are redefining how culture is experiences and accessed by their communities.

By equipping these organizations with better technology and insight, we help them expand their reach, strengthen relationships, and amplify the tremendous cultural and social value they deliver to their communities.

Job Summary

The Member & Lifecycle Marketing Lead owns how Tessitura communicates value to existing members, turning member communications into a strategic growth lever that reinforces confidence, surfaces expansion opportunities, and strengthens retention.

This role is responsible for building and running a lifecycle marketing system, not just sending communications. That includes how we segment members, how we plan and sequence campaigns around renewals, expansions, and product launches, and how we ensure every touchpoint answers: does this reinforce confidence, surface opportunity, or both?

You bring a systems mindset to member marketing, evolving from newsletters and ad hoc announcements toward strategic, role-specific, value/benefit-led communication that helps members understand how the platform enables them to do more, do it better, or see what's possible next.

This includes rethinking how we package and deliver information, moving toward shorter, more scannable, and more targeted formats that reflect how different member personas and sectors engage with the platform and services.

This role is focused on making member communications a competitive advantage, ensuring Tessitura shows up consistently, clearly, and strategically at every stage of the member lifecycle, from onboarding through renewal and expansion.

Core ResponsibilitiesDefine & Run the Lifecycle Marketing System

• Guide the direction for how Tessitura communicates with members across the full lifecycle, from onboarding through renewal and expansion
• Translate GTM priorities, member segments, and product direction into a lifecycle marketing approach that supports retention and growth
• Design a cohesive, integrated lifecycle engine across campaigns, member communications, expansion programs, and partner co-sell support
• Build the segmentation framework that ensures members receive communications relevant to their role, organization type, and stage in the lifecycle
• Ensure alignment across Member Services, Learning & Community, Product Marketing, and Partnerships so efforts compound rather than compete
• Make and communicate tradeoffs to focus the team on what drives the most impact
• Continuously evolve the system based on what's working with members, not internal assumptions

Support Retention & Expansion Outcomes

• Own lifecycle marketing's contribution to retention, expansion revenue, and revenue per member
• Partner with Member Services to build campaigns and assets that support renewal conversations, upsell activities (e.g., TNEW, merchant services), and at-risk member engagement
• Reframe product launches as strategic moments that demonstrate platform direction and value, not just feature announcement
• Counter competitive narratives through consistent, value-led communication that reinforces why Tessitura is the right long-term platform
• Identify where the member experience is breaking down and help drive communication changes to address it
• Drive continuous improvements in engagement rates, expansion conversion, and member satisfaction

Partner Collaboratively

• Work closely with Member Services and Revenue Operations to define how lifecycle marketing impact is measured, tracked, and understood in partnership
• Align on definitions for member engagement, expansion signals, and retention risk indicators with Member Services
• Ensure broad visibility into lifecycle performance across member segments and stages
• Use data to challenge assumptions, identify gaps, and drive better decisions about where to focus

Lead Through Direction, Not Just Execution

• Set clear direction for how lifecycle marketing should operate at Tessitura
• Bring structure, focus, and prioritization to a function that has been primarily communications-driven
• Influence cross-functional teams (Member Services, Learning & Community, Product Marketing, Partnerships) on what strengthens member engagement and growth
• Raise that bar on thinking, planning, and accountability across lifecycle marketing

Connect Lifecycle to Pipeline

• Partner with Demand & Pipeline Marketing to identify campaigns, messaging, and content that can be adapted for members (and vice versa)
• Improve handoffs between acquisition and onboarding so new members enter a communication system, not a gap
• Identify opportunities to leverage happy members as referral sources, advocates, and proof points for prospecting
• Help evolve toward a more unified revenue marketing system over time

General Responsibilities

• Actively contribute as a member of the Growth organization to support company goals
• Build strong working relationships across Sales, Marketing, Solutions, Partnerships, Member Success/Services, and Revenue Operations
• Take ownership of outcomes within scope, continuously improving how the system works
• Adapt to evolving priorities while maintaining focus on impact
• Support company DEAI initiatives and contribute to an inclusive, respectful workplace
• Stay current with trends in B2B demand generation, brand-led growth, and AI-driven discovery

Required Skills & Experience

• 6-10+ years of experience in demand generation, lifecycle marketing, customer marketing, or retention marketing in B2B environments
• Has built and run lifecycle marketing systems that connect segmentation, campaign sequencing, and measurement into a repeatable engine
• Strong grasp of lifecycle math: retention rates, expansion conversion, revenue per member, and how to use those numbers to prioritize programs
• Experience building multi-touch campaign sequences across the member journey, not just individual sends
• Strong understanding of segmentation strategy and how to tailor communications to different personas, roles, and lifecycle stages
• Experience designing campaigns and communications that rive measurable retention and expansion
• Ability to translate product launches and platform updates into strategic, value-led member communications
• Experience working cross-functionally customer/member success, product marketing, and operations teams
• Proven ability to use engagement metrics, lifecycle performance, and data to drive continuous improvement
• Strong point of view on what works (and what doesn't) in B2B member and customer marketing
• Active use of AI tools to improve performance, insight, and efficiency
• Comfort with ambiguity and building from scratch

Nice to Have

• Experience with B2B SaaS or enterprise software
• Familiarity with account-based marketing (ABM) approaches
• Experience across both acquisition and lifecycle marketing
• Passion for arts, culture, or mission-driven organizations

Other

• Occasional travel may be required

How to apply Please apply by using the online form. If you have any questions or need assistance, please contact us at [email protected]

Our company is committed to building a team that represents a variety of backgrounds, perspectives, and skills, as well as providing a workplace of mutual respect, free of any discrimination or harassment. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Benefits and Compensation The compensation reflects a U.S. salary range based on current market data. The candidate's skills, experience, and other relevant factors will determine the final compensation. Tessitura Network offers a comprehensive and robust benefits package designed to support our employees' well-being. Our offerings include various medical, dental, and vision plans, as well as life and AD&D insurance, disability insurance, employee assistance programs, and a 401(k) retirement plan with employer match. We prioritize work-life balance by providing generous paid time off, including vacation and sick leave, 12 weeks of paid parental leave, a 7-week sabbatical after seven years of service, and a recharge week between Christmas and New Year’s. These benefits are available to our fully remote team, with adjustments made as required by local laws.

Diversity, Equity, Accessibility, and Inclusion (DEAI) Commitment At Tessitura, our mission is to enable arts and cultural organizations to achieve their goals. We recognize that having a diverse team is not only critical to our commitment to adopt equitable behaviors, but it will also fuel collaboration, innovation and creativity as we deliver on our mission.

Creating an environment where everyone feels safe and comfortable in bringing their authentic selves to work is both our pledge and our passion.

Ultimately, providing an accessible and inclusive workplace will allow the Tessitura community to thrive.

Equal Opportunity Tessitura is an equal opportunity employer and does not unlawfully discriminate against employees and applicants for employment based on race, color, sex, religion, national origin, citizenship status, age, genetic information, sexual orientation, creed, marital status, gender identity and expression, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law. Tessitura also provides reasonable accommodations to applicants and employees in accordance with applicable law. Subject to its legitimate business requirements, Tessitura bases all personnel actions, such as recruitment, hiring, training, promotion, transfer, layoff, recall, compensation and benefits, discipline, termination, and educational, recreational, and social programs, solely on an individual's qualifications, merit and performance.