Position: Director, Demand & Pipeline Marketing Department: Growth Reports to: Chief Growth Officer Location: Full-time / Work-from-home / Remote Compensation: $94,800 - $142,100 Open through: June 5, 2026

Tessitura is a global growth platform for arts and cultural organizations. We provide a unified CRM and commerce engine that brings together marketing, ticketing, fundraising, and customer data enabling organizations to drive revenue, understand their audiences, and deliver more meaningful experiences.

Our platform powers 800+ organizations across ten countries, including world-renowned performing arts centers, museums, orchestras, and cultural institutions, as well as innovative and emerging organizations that are redefining how culture is experiences and accessed by their communities.

By equipping these organizations with better technology and insight, we help them expand their reach, strengthen relationships, and amplify the tremendous cultural and social value they deliver to their communities.

Job Summary

The Director, Demand & Pipeline Marketing owns how Tessitura shows up in the market and how that translates into pipeline and growth.

This role is responsible for turning our GTM strategy into a focused, effective demand system that not only generates pipeline, but builds awareness of our modernized brand, sharpens our position in the market, and helps us win against competitors.

You will define where we focus, how we show up, and what we prioritize ensuring our efforts break through, resonate with the right buyers, and convert into real opportunities.

This is not a campaign execution role. This is a market-facing, strategy, systems, and outcomes-focused role.

Working closely with Sales, Marketing, Partners, and Revenue Operations, you will shape how Tessitura creates demand, challenges competitive narratives, and accelerates new logo growth.

Over time, this role may expand into broader lifecycle and revenue marketing ownership, connecting how we acquire, convert, and grow customers into a more unified system.

Core ResponsibilitiesShape How We Win in the Market

• Translate Go-to-Market (GTM) strategy into a clear, prospect-focused demand approach assessing and iterating where we focus, how we differentiate, and how we break through
• Ensure we are building awareness and consideration in the right segments, not just capturing existing demand
• Partner with Product Marketing and Brand to bring our positioning to life in-market
• Help counter and disrupt competitive narratives through how we show up across channels and programs
• Lead and support partner co-marketing efforts to extend reach, build credibility, and create demand through the partner ecosystem

Define & Drive the Demand Strategy

• Set the direction for how we generate pipeline, thoughtfully using the appropriate channels, motions, and program mix
• Operationalize GTM priorities into target segments, accounts, and buying groups, refining based on performance
• Make and communicate tradeoffs to focus the team on what drives growth
• Leverage the partner ecosystem as a demand channel integrating partner-sourced and partner-influenced pipeline into overall demand planning and targets

Build & Evolve the Demand System

• Design a cohesive, integrated demand engine across campaigns, digital, events, partnerships, and content
• Move the team from activity-driven marketing to a cohesive, outcome-driven system
• Ensure alignment across marketing, sales outreach, and content so efforts compound
• Continuously evolve the system based on what's working in the market, not internal preferences

Own Pipeline Outcomes

• Own pipeline creation for new logos including quality, volume and conversion
• Partner with Sales and Revenue Operations to define what good pipeline looks like and ensure alignment
• Identify where the funnel is breaking and drive changes across teams to fix it
• Push for improvements in conversion rates, deal quality, and sales velocity

Partner with Revenue Operations to Build a Real Engine

• Work closely with Revenue Operations to define how pipeline is measured, tracked, and understood
• Align on funnel definitions, attribution, and reporting frameworks
• Ensure visibility into pipeline health and performance across stages
• Use data to challenge assumptions, identify gaps, and drive better decisions

Lead Through Direction, Not Just Execution

• Set clear direction for how demand generation should operate at Tessitura
• Bring structure, focus, and prioritization to a function that has been more reactive
• Influence cross-functional teams to align around what will drive strong growth
• Raise the bar on thinking, planning, and accountability across the team

(Future Scope) Connect Pipeline to Lifecycle

• Partner with Lifecycle Marketing to improve handoffs, messaging, and journeys
• Identify opportunities to better connect acquisition, conversion, and expansion
• Help evolve toward a more unified revenue marketing system over time

General Responsibilities

• Actively contribute as a member of the Growth organization to support company goals
• Build strong working relationships across Sales, Marketing, Solutions, Partnerships, and Revenue Operations
• Bring clarity and focus on how demand is created and measured
• Take ownership of outcomes within scope, continuously improving how the system works
• Adapt to evolving priorities while maintaining focus on impact
• Support company DEAI initiatives and contribute to an inclusive, respectful workplace
• Stay current with trends in B2B demand generation, brand-led growth, and AI-driven discovery

Required Skills & Experience

• 8-12+ years of experience in B2B demand generation, growth marketing, or pipeline leadership roles
• Experience in B2B SaaS or enterprise software
• Proven ability to set demand strategy and drive pipeline outcomes, not just execute campaigns
• Strong understanding of long sales cycles and complex buying processes
• Experience building integrated, multi-channel demand systems
• Ability to think in market dynamics, not just marketing channels
• Strong grasp of pipeline math, forecasting, and funnel performance
• Experience working closely with Sales and Revenue Operations
• Ability to make hard prioritization decisions and focus on what drives impact
• Strong point of view on what works (and what doesn't) in B2B demand generation
• Active use of AI tools to improve performance, insight, and efficiency - this is how we expect the function to operate, not a nice-to-have
• Comfort with ambiguity and building from scratch - you thrive when the playbook doesn't exist yet

Nice to Have

• Experience supporting or shaping brand repositioning or market narrative shifts
• Familiarity with account-based marketing (ABM) approaches
• Experience across both acquisition and lifecycle marketing
• Passion for arts, culture, or mission-driven organizations

Other

• Occasional travel may be required

How to apply Please apply by using the online form. If you have any questions or need assistance, please contact us at [email protected]

Our company is committed to building a team that represents a variety of backgrounds, perspectives, and skills, as well as providing a workplace of mutual respect, free of any discrimination or harassment. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Benefits and Compensation The compensation reflects a U.S. salary range based on current market data. The candidate's skills, experience, and other relevant factors will determine the final compensation. Tessitura Network offers a comprehensive and robust benefits package designed to support our employees' well-being. Our offerings include various medical, dental, and vision plans, as well as life and AD&D insurance, disability insurance, employee assistance programs, and a 401(k) retirement plan with employer match. We prioritize work-life balance by providing generous paid time off, including vacation and sick leave, 12 weeks of paid parental leave, a 7-week sabbatical after seven years of service, and a recharge week between Christmas and New Year’s. These benefits are available to our fully remote team, with adjustments made as required by local laws.

Diversity, Equity, Accessibility, and Inclusion (DEAI) Commitment At Tessitura, our mission is to enable arts and cultural organizations to achieve their goals. We recognize that having a diverse team is not only critical to our commitment to adopt equitable behaviors, but it will also fuel collaboration, innovation and creativity as we deliver on our mission.

Creating an environment where everyone feels safe and comfortable in bringing their authentic selves to work is both our pledge and our passion.

Ultimately, providing an accessible and inclusive workplace will allow the Tessitura community to thrive.

Equal Opportunity Tessitura is an equal opportunity employer and does not unlawfully discriminate against employees and applicants for employment based on race, color, sex, religion, national origin, citizenship status, age, genetic information, sexual orientation, creed, marital status, gender identity and expression, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law. Tessitura also provides reasonable accommodations to applicants and employees in accordance with applicable law. Subject to its legitimate business requirements, Tessitura bases all personnel actions, such as recruitment, hiring, training, promotion, transfer, layoff, recall, compensation and benefits, discipline, termination, and educational, recreational, and social programs, solely on an individual's qualifications, merit and performance.