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B&C and Spirax Brand Manager
ExperiencedOn-siteFull-time
Location
Shanghai, Shanghai, China
Salary
Not listed
Experience
5–10 years
Posted
Today
Job Description
B&C and Spirax Brand Manager
Location: Shanghai - The Hub
Shanghai, China
Job Family Group:
Sales & Marketing
Worker Type:
Regular
Posting Start Date:
June 2, 2026
Business Unit:
Downstream and Renewables
Experience Level:
Experienced Professionals
Job Description:
What is the role?
PCMO marketing team is dedicated to driving business growth for the PCMO sector. We oversee multiple renowned brands including Shell Helix, Pennzoil, Shell Formula, Shell Spirax. Our business spans across diverse channels: E-commerce, key accounts and indirect channel primarily managed through distributors. The key responsibilities include establishing PCMO strategy, managing multiple brands, overseeing the E2E portfolio, developing integrated ATL and BTL marketing campaigns, and championing digital innovations. Our team is composed of young, passionate and collaborative marketers with diverse professional backgrounds.
What you’ll be doing
Develop the overall communication strategy for the Helix brand.
Proactively monitor competitive ATL initiatives and industry trends and collaborate with insight team to generate consumer insights.
Lead integrated ATL and BTL brand and social campaigns to improve brand KPIs e.g. awareness, preference & usage Achieve media targets through robust media planning, innovative media mix and data-driven targeting tools.
Manage owned platforms to enhance brand exposure on social media.
As the Brand Manager of Spirax, you will be responsible for developing brand plans, designing brand activities, building the brand, and executing trade and consumer activities that directly impact business performance.
What you bring
5-10 years brand communication and marketing experience, with a focus on creative, media and social campaigns.
Strong internal stakeholder management and communication skills
Excellent strategic, analytic and creative thinking abilities
Previous working experience in the marketing department of Auto OEM companies (e.g. BMW, Benz, VW, GM, LiXiang, Huawei, XiaoMi) is preferred.
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