B&C and Spirax Brand Manager

B&C and Spirax Brand Manager Location: Shanghai - The Hub Shanghai, China Job Family Group: Sales & Marketing Worker Type: Regular Posting Start Date: June 2, 2026 Business Unit: Downstream and Renewables Experience Level: Experienced Professionals Job Description: What is the role? PCMO marketing team is dedicated to driving business growth for the PCMO sector. We oversee multiple renowned brands including Shell Helix, Pennzoil, Shell Formula, Shell Spirax. Our business spans across diverse channels: E-commerce, key accounts and indirect channel primarily managed through distributors. The key responsibilities include establishing PCMO strategy, managing multiple brands, overseeing the E2E portfolio, developing integrated ATL and BTL marketing campaigns, and championing digital innovations. Our team is composed of young, passionate and collaborative marketers with diverse professional backgrounds. What you’ll be doing Develop the overall communication strategy for the Helix brand. Proactively monitor competitive ATL initiatives and industry trends and collaborate with insight team to generate consumer insights. Lead integrated ATL and BTL brand and social campaigns to improve brand KPIs e.g. awareness, preference & usage Achieve media targets through robust media planning, innovative media mix and data-driven targeting tools. Manage owned platforms to enhance brand exposure on social media. As the Brand Manager of Spirax, you will be responsible for developing brand plans, designing brand activities, building the brand, and executing trade and consumer activities that directly impact business performance. What you bring 5-10 years brand communication and marketing experience, with a focus on creative, media and social campaigns. Strong internal stakeholder management and communication skills Excellent strategic, analytic and creative thinking abilities Previous working experience in the marketing department of Auto OEM companies (e.g. BMW, Benz, VW, GM, LiXiang, Huawei, XiaoMi) is preferred. - DISCLAIMER: Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.