Sr. Campaign Manager

ABOUT SCIENCELOGIC… ScienceLogic is redefining IT operations for the modern enterprise. Our AIOps platform empowers organizations to achieve Autonomic IT — where systems are self-healing, self-optimizing, and seamlessly aligned with business outcomes. We help enterprises and service providers gain unified visibility across hybrid and multi-cloud environments, automate workflows, and unlock performance at scale. We’re accelerating digital transformation through the power of automation, AI, and analytics — giving IT and business leaders the tools to deliver superior customer experiences, drive efficiency, and innovate with confidence. What we're looking for... The Senior Campaigns Manager is responsible for owning and executing ScienceLogic’s highest-impact global demand programs across Observability and Competitive Takeout campaigns. This role blends solution-based GTM (Observability) with competitive displacement strategies, ensuring full-funnel performance from awareness through pipeline and revenue. You will act as a central orchestrator of integrated campaigns, with a strong emphasis on digital marketing channels (paid media, web, email, intent, and conversion optimization) to drive scalable demand. You will partner closely with Product Marketing, Sales, Field/Regional teams, BDRs, and RevOps to deliver data-driven, multi-channel programs that generate measurable pipeline impact. This role also plays a key part in advancing ABX strategy and execution across priority accounts and segments. What you'll be doing... 1. Observability & Solution Campaign Leadership Own global campaign strategy for Observability and priority solution areas. Develop integrated, full-funnel campaigns aligned to GTM priorities and buyer journeys. Partner closely with Product Marketing to define messaging, offers, and activation strategies. Drive pipeline through coordinated, digital-first execution across paid media, web, email, ABX, and sales-led initiatives. 2. Competitive / Takeout Campaigns Lead global competitive displacement strategy and execution. Build and scale “takeout” campaigns, including messaging, offers, nurture flows, and sales enablement. Activate campaigns through targeted digital channels and intent-based programs to capture in-market demand. Partner with Sales and Field teams to drive regional adoption and execution. Incorporate win/loss insights and market intelligence to continuously refine targeting and positioning. 3. ABX Strategy & Execution Support and scale ABX programs across priority accounts and segments. Collaborate with Sales and BDR teams on account selection, personalization, and orchestration. Leverage digital channels (paid media, display, email, web personalization) to drive account-level engagement. Contribute to the development of scalable, repeatable “campaign-in-a-box” frameworks for regional teams. 4. Integrated Campaign Execution Orchestrate multi-channel programs across digital, ABX, and sales motions. Manage campaign briefs, timelines, assets, and cross-functional coordination. Ensure consistent execution across regions, including localization where needed. Partner with Digital and Marketing Operations teams to optimize channel mix, targeting, and spend efficiency. 5. Cross-Functional Collaboration Partner closely with: Product Marketing (messaging, positioning, launches) Sales & BDRs (account targeting, follow-up, pipeline conversion) Field/Regional teams (local activation) RevOps (targeting, attribution, reporting) Digital Marketing teams/agencies (execution and optimization) Align campaigns tightly to revenue goals and overall GTM strategy. 6. Performance & Optimization Own and track KPIs across: Pipeline (sourced and influenced) Competitive pipeline impact Digital performance (CTR, CVR, CPL, CAC efficiency) Engagement and conversion rates Lead monthly performance reviews and quarterly optimization cycles. Leverage data, attribution models, and testing (A/B, multivariate) to continuously improve campaign performance and ROI. Qualities you possess... 7+ years in B2B demand generation or integrated campaign leadership (enterprise SaaS preferred). Proven success running solution-based and competitive/takeout campaigns. Strong experience with digital marketing channels (paid media, search, display, email, web conversion, and intent data platforms). Demonstrated ability to build and optimize multi-channel, digital-first demand programs. Experience with ABM/ABX platforms and account-based orchestration. Deep familiarity with marketing automation, CRM, attribution, and analytics frameworks. Strong cross-functional leadership and stakeholder management. How we measure success... Pipeline growth across Observability campaigns. Competitive/takeout pipeline contribution and win-rate influence. Digital channel performance and efficiency (conversion rates, CPL, pipeline contribution). ABX engagement and meeting conversion rates. Adoption and scalability of campaign playbooks across regions. Continuous improvement in conversion rates and campaign efficiency. BENEFITS & PERKS - Comprehensive medical, dental and vision plans. - 401(k) plan with employer match. - Flexible Paid Time Off (FTO) so that you can take the time that you need to re-energize. - Volunteer Time Off (VTO) - take two days off per calendar year to volunteer with your preferred charitable organization. - 5-year Service Milestone Sabbatical. - Paid parental leave. - Generous employee referral bonus program. - Pet insurance. - HQ Office centrally located in Reston Town Center featuring a well-stocked kitchen with rotating snacks and beverages, and catered lunch on Thursdays. - Regular virtual company-wide events, including cooking classes, yoga, meditation and more. - The opportunity to learn and develop from some of the best and brightest minds in the industry! Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At ScienceLogic, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which you are applying. ABOUT SCIENCELOGIC ScienceLogic is a leader in IT Operations Management, providing modern IT operations with actionable insights to resolve and predict problems faster in a digital, ephemeral world. Its solution sees everything across cloud and distributed architectures, contextualizes data through relationship mapping, and acts on this insight through integration and automation. www.sciencelogic.com http://www.sciencelogic.com