Programmatic Analyst Intern

Summary: Samba TV is a media intelligence company that provides insights into consumer viewing habits across various screens. The Programmatic Analyst Internship offers a chance to learn how major brands utilize Samba's data for media strategies, while gaining hands-on experience with programmatic platforms and ensuring operational excellence in advertising campaigns. Responsibilities: - Assist Programmatic Consultants throughout the full life cycle of a programmatic campaign (planning/strategy, activation/troubleshooting, consultation/renewal) - Analyze SSP, DSP, DMP, and Ad Server reports to craft tailored recommendations for clients - Assist Measurement Analysts throughout the full life cycle of a measurement campaign (media plan audit, pixel implementation, and discrepancy checks) - Develop reports and dashboards showcasing how clients' TV ad campaigns are performing across linear, CTV, and digital media Required Qualifications: - Must be in pursuit and have completed your third year of your undergraduate degree, or have an advanced graduate degree in progress (e.g., MBA, PhD, etc.) - Ability to work collaboratively and create an inclusive environment at all levels of an organization - Capability to drive an independent workstream in the context of a broader team project - Ability to break down and solve problems through quantitative thinking and analysis - Ability to communicate effectively, both verbally and in writing - Keen understanding of the digital advertising ecosystem - Proficient in Excel (sumifs, index match, pivot tables, vlookups, etc); SQL is a plus Preferred Qualifications: - Project management and CRM experience is a plus (Salesforce, Jira, Asana, Trello, etc) Required Skills: Programmatic platforms, Trade Desk, Amazon DSP, Liveramp, Google Ad Manager, SSP, DSP, DMP, Ad Server, Excel, SQL, Salesforce, Jira, Asana, Trello