Senior Specialist, GTM Readiness

Do you have a passion for transforming thought leadership into field-ready messaging and driving sales enablement excellence? Are you an expert at fostering cross-functional partner relationships and navigating the complex landscape of B2B go-to-market strategies?

Come Join ReSource Pro!

Your Role...

ReSource Pro is seeking a Senior Specialist, GTM Readiness to serve as a key liaison between Sales and cross-functional go-to-market teams. You will ensure marketing initiatives, event content, and industry expertise are seamlessly translated into actionable field-ready messaging, enablement materials, and sales cadences. In this role, you will coordinate content production with partners across Growth Marketing and Industry Expert teams, manage the GTM content repository and GTM Readiness AI Agent, and maintain strict consistency and alignment across all sales-facing content, processes, and methodologies. We hire the best because our service is only as good as the people delivering it. We’re committed to hiring individuals who engage in our amazing culture and embrace our Core Values: Commitment to Community, Teamwork, Passion for Excellence, Service-Centric, and Best Self.

All remote positions are based in the United States, and candidates must reside within the U.S. to be eligible for consideration.

In this role, you will...

• Represent Sales within Marketing, Events, and Industry Expert planning sessions, translating field insights into actionable inputs for cross-functional partners.
• Partner with Industry Experts to convert technical thought leadership into seller-ready positioning, talk tracks, battle cards, and objection-handling resources.
• Advocate for seller needs by constructively challenging cross-functional outputs that lack field applicability or strategic alignment.
• Coordinate and facilitate Know Before You Go (KBYG) sessions for SDRs and sellers ahead of trade shows, conferences, and active marketing launches.
• Create, manage, and monitor outbound sales cadences and account-based engagement sequences in partnership with Digital Sales and Marketing.
• Manage the organization, taxonomy, and ongoing optimization of the GTM content repository, tracking asset usage and engagement metrics to refresh or retire content.
• Manage and continuously improve the GTM Readiness AI Agent by updating its knowledge base, monitoring output quality, and optimizing content.
• Deliver impactful rollout training and facilitate monthly cross-functional enablement sessions tied to sales priorities and new cadence tactics.
• Track adoption, pipeline activity, and conversion metrics from outbound cadences, delivering monthly reporting and actionable insights to the Senior Director.
• Foster a collaborative and solution-oriented workplace culture by upholding professionalism and engaging in constructive, respectful conversations.

What You Need to be Successful...

• Bachelor’s degree in Business, Marketing, Communication, or a related field of study.
• 5+ years of total professional experience, with 3–5 years specifically in sales, sales enablement, sales operations, or field-facing GTM roles within a B2B environment.
• Proven ability to influence cross-functional stakeholders without direct authority and align senior partners across multiple departments.
• Strong project management and prioritization skills, with a track record of coordinating complex content initiatives and rollout activities across concurrent workstreams.
• Exceptional written, verbal, and facilitation skills, including direct experience delivering live enablement sessions and rollout training.
• Deep understanding of B2B sales methodologies, outbound sales processes, and go-to-market best practices.
• Data-driven mindset with the ability to interpret adoption, conversion, and pipeline metrics to drive continuous operational improvement.
• Experience managing AI-enabled tools, automated knowledge systems, or platform content as business needs evolve.
• Willingness to travel less than 20% of the time domestically.
• Experience within the insurance industry is preferred but not required.

Your Compensation… Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other ReSource Pro employees. This is a remote position, and the salary range for most locations for this role is $ 55,822- $94,760 annually. The salary range may vary based on experience and on the specific geographic location in which the candidate resides.

Your Benefits & Perks…

• 100% paid employee health insurance available on Day 1

• Eligible for all medical, dental, and vision benefits on Day 1

• Remote positions are Internet stipend-eligible

• 401k with employer match, vested on Day 1

• HSA/FSA available

• Long Term and short-term disability employer-provided

• Generous PTO plan with paid holidays + floating holidays

• Development and growth opportunities

• Comprehensive wellness program and prioritization of employee health

Your Interview Process… To be considered for this position, please submit your application. If you meet the qualifications for the role, a member of our Talent Acquisition team will be in touch to schedule an interview via zoom. The standard interview process includes:

1. Behavioral interview with Talent Acquisition

2. Online talent assessment

3. Hiring Manager interview

*Additional interview steps may be added depending on the position or if further evaluation is needed.

Disclosure: Candidates are evaluated at each step of the process. As a result, not every candidate will complete all steps in the process.

About ReSource Pro:

Focused exclusively on the insurance industry, ReSource Pro is the trusted partner insurance organizations rely on to optimize performance, streamline operations and process engineering, and drive growth. Serving 2,000+ carriers, brokers, wholesalers, and MGAs, ReSource Pro is a recognized market leader in insurance workflow optimization, data and technology services, and strategic operating model transformation. Maintaining a 96%+ client retention rate for over a decade, ReSource Pro is the only firm serving the insurance industry to have earned a spot on the Inc. 5000 list 16 times—placing it among the top 0.02% of repeat honorees across all sectors in the Inc. list’s 40+ year history.

Equal Employment Opportunity Policy

ReSource Pro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.