Area Sales Manager (ASM) NorCal

Summary: Recess is a leading beverage company focused on creating functional, better-for-you beverages. The Area Sales Manager will be responsible for ensuring effective retail execution across various channels in Northern California, partnering with distributors and retailers to meet commercial goals. Responsibilities: - Manage day-to-day retail execution across territory, ensuring alignment on sales targets and priorities - Drive retail execution excellence, including ACV distribution, TPDs, displays, and pricing compliance - Work closely with the Regional Manager, to cascade regional strategies into local execution - Participate in distributor sales meetings and blitzes to energize teams and reinforce priorities - Identify execution gaps and collaborate with distributor teams to develop corrective actions - Provide reporting on execution KPIs, market trends, and competitor activity to senior leadership - Build and maintain strong relationships with key retailers and store managers in the market Required Qualifications: - Bachelor's degree preferred; equivalent experience considered - 1–3 years of CPG beverage experience in retail execution or field sales - Knowledge of DSD systems and retail execution standards - Proven ability to deliver against execution KPIs (distribution, displays, compliance) - Strong communication and relationship-building skills with distributor teams and retail partners - Analytical mindset with proficiency in Excel; familiarity with syndicated data (IRI, Nielsen, SPINS) a plus - Highly organized, detail-oriented, and results-driven - Ability to thrive in a fast-paced, entrepreneurial environment - Willingness to travel 60–70% within territory Required Skills: CPG Beverage Retail Execution, Field Sales, DSD Systems, Retail Execution Standards, Execution KPIs, Excel, Syndicated Data Analysis, Analytical Mindset, Results Driven Benefits: Competitive health, dental, and vision insurance., Mental health and wellness resources., 401K, 15 days of PTO annually, plus company holidays and volunteer time off., Discounts on all Recess beverages., Paid parental leave.