Director, Copywriting

Location: Los Angeles, California (on-site)

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.

We’re looking for a talented and creative writer with strong concepting skills to join our team, reporting to the VP of Outreach. This role focuses on elevating our creative output across all channels by developing content that resonates with audiences ranging from ages 4 to 104. You will be responsible for both hands-on writing and leading a team to execute compelling, high-impact ideas. The ideal candidate is a strong storyteller with the ability to shape narratives, drive consistency in voice, and deliver meaningful audience engagement.

Duties and Responsibilities:

• Concept, write, and edit high-quality copy for a wide range of internal marketing needs, including website descriptions, mobile app copy, ad campaigns, PR materials, petitions, email journeys, direct mail, video titles and descriptions, social media captions, and fundraising materials.
• Proofread and refine copy created by team members to ensure accuracy, consistency, and alignment with our brand voice and strategy.
• Adapt messaging to seamlessly target both our Kids and general (Grown-Up) audiences while maintaining a cohesive brand voice.
• Create talking points and narrative for external ad partners and influencer campaigns.
• Work on creative concepting for ideas ranging from company social media campaigns to presenter/talent appearances (i.e. how best to leverage their appearance).

Successful Candidates Will Possess:

• 10+ years of experience in copywriting and the creative field, with staff management abilities.
• Extensive understanding of our digital media landscape and conservative-focused content.
• Impeccable writing skills and proof/copyediting skills.
• Passion for social media and good understanding of key trends.
• Able to self-motivate, hold yourself accountable and no ego (every idea doesn’t get picked up).
• Exceptional creative writing skills with a focus on donor-targeted and fundraising content. Our donors span all ages/generations, and our Kids content specifically targets parents of elementary, middle and high school-aged students.
• Your copy flows like a symphony, masterfully changing hearts and minds while connecting deeply with different audiences.
• Strong project management skills with the ability to oversee multiple creative initiatives, manage timelines and deliverables, and coordinate cross-functional teams to ensure successful execution.

How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.

What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.

Salary Range: The salary target for this role is $110,000 - $130,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

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Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.