Area Sales Leader

🚀 Join a Fast-Growing, Industry-Leading Company!

With several years in the beverage industry, NOVA Tastings is revolutionizing off-premise sampling. Born during the challenges of COVID-19, we've quickly grown into the largest local off-premise sampling company in VA, DC, and Western MD—executing 100+ events weekly and still expanding!

Now, with our recent expansion into VA ABC stores, we’re looking for a motivated Sales Leader to help drive our next phase of growth. This role will have the strongest opportunity for growth within our company. If you’re passionate about sales, brand-building, and leading a high-performing team, we want to hear from you!

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About the Role

As a Sales Lead, you’ll play a crucial role in supporting both Sales Management and Sales Associates while helping to grow our presence in the Northern VA market. You will build relationships, drive sales, and ensure our products stand out at key retail locations.

🔹 Your Impact:

• Lead and mentor the Northern VA Sales Associate team to maximize sales and brand knowledge.
• Develop strong relationships with key managers and buyers at target accounts.
• Manage off-premise accounts, visiting a minimum of 20 locations per week to increase sales and visibility.
• Identify and execute new business opportunities to expand product distribution.
• Schedule and execute in-store samplings, on-premise events, and festivals.
• Achieve monthly and quarterly sales goals through strategic planning and execution.
• Optimize product placement by increasing shelf facings, securing secondary placements, and ensuring proper merchandising.
• Partner with distributor reps to drive growth and conduct joint sales visits.
• Represent NOVA Tastings at trade shows, distributor meetings, and industry events.

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Who We're Looking For

The ideal candidate will have: ✔️ Off-premise industry knowledge (experience working with grocery, liquor, or retail store accounts is a plus!) ✔️ Previous experience in B2B sales, preferably in beverage, CPG, or related fields ✔️ A self-motivated, goal-oriented mindset with strong leadership skills ✔️ Excellent relationship-building and communication skills ✔️ The ability to work independently and travel within Northern VA

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Why Join Us?

💰 Competitive Pay + Bonus Opportunities 📈 Career Growth in a rapidly expanding company 🍷 Exciting Industry—Work with leading beverage brands 🌟 Supportive Team & Positive Work Environment

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Ready to Take the Next Step?

If you're looking to develop your sales career, and be part of a dynamic, fast-growing team, apply today!