SMB Demand Generation Marketing Manager, Japan (Contract)

WHO WE ARE Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work feels faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, humanity, and building things that last — not just shipping the next feature, but setting a standard for how modern teams (with humans and agents working together) think and execute. In-person collaboration is essential to Notion's culture. We require all team members to work from our offices on Mondays, Tuesdays, and Thursdays, our designated Anchor Days. Certain teams or positions may require additional in-office workdays. ABOUT THE ROLE: We are seeking a demand generation marketing professional to support marketing execution for the SMB sales segment in Japan. You will partner closely with cross-functional stakeholders—including the Japan sales org, Japan and global marketing teams, and external agencies—to coordinate campaign requests and delivery. You will also manage marketing operations, including submitting campaign requests, building emails in our marketing system, uploading lists after events and webinars, coordinating webinar and event logistics with agencies, managing POs and procurement in our systems, and reporting on performance. WHAT YOU'LL ACHIEVE: - Develop a strong understanding of the Notion product and the SMB user/buyer journey to identify the highest-impact plays for the segment. Partner with SMB Sales leadership to set program priorities, define target audiences and goals, and align on campaign plans—proactively communicating progress, results, and learnings to stakeholders. - Own end-to-end execution of events and webinars—from planning and logistics through day-of delivery and post-event lead management—translating the agreed program plan into flawless execution. Partner closely with SDRs to ensure timely follow-up, clean lead handoffs, and maximum pipeline impact. - Execute demand gen campaigns in our marketing automation platform (e.g., nurture/engagement programs), including audience/segmentation setup and campaign builds, in coordination with Japan + global marketing teams on content and messaging (e.g., gated offers). - Partner with APAC Marketing Ops and BizTech to keep GTM systems running smoothly (marketing automation platform, Salesforce, Outreach, Sansan)—including intake/ticketing, operational processes, and system governance (e.g., lead scoring changes, integrations, and best practices). - Own lead and pipeline reporting for the SMB segment, tracking key KPIs and regularly assessing pipeline health to inform optimizations across programs. SKILLS YOU'LL NEED TO BRING: - 5–7 years of experience managing and executing demand generation programs and campaigns for B2B companies. - Proven track record of hitting aggressive growth goals by leveraging campaigns such as email and webinars, with expertise in end-to-end campaign development, execution, and measurement. - Proficiency with marketing automation platforms, SFDC, Outreach, Sansan and Figma. - Customer-centric and insight-driven. You understand the customer journey and each influencer in the decision-making process, and you use customer insights to design campaigns. - Strong cross-functional relationship-building skills. You’ve worked closely with sales, content, SDRs and operations partners. - Experience planning and executing webinars from start to finish. - Previous experience working with global teams. - Proficient in business-level English, both written and verbal. NICE TO HAVES: - Be a Notion power user and are already an advocate for the tool. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Notion. By clicking “Submit Application”, I understand and agree that Notion and its affiliates and subsidiaries will collect and process my information in accordance with Notion’s Global Recruiting Privacy Policy https://notion.notion.site/Notion-Global-Recruiting-Privacy-Policy-fc3eb4e829354a26a2bb6fd5e289b550. https://dev.notion.so/a3ce416456924276a59de91bca740028?pvs=21 #LI-Onsite A NOTE ON AI You don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we’ll make it explicit in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, move faster, and build more creatively. EQUAL OPPORTUNITY & ACCOMMODATIONS We hire talented and passionate people from a variety of backgrounds because we want our teams to reflect the wide diversity of our customers. If you’re excited about a role but your experience doesn’t align perfectly with every bullet point listed, we still encourage you to apply. Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.