Marketing Communications Content Specialist

Composing the core of a brighter world

 

LIGHTERA has one of the longest and most respectable corporate lineages in American business, which goes back to Alexander Graham Bell and the invention of the telephone more than a century ago. We have a proven track record of being first in the industry with application specific fibers, optical connectors, ribbon cables, erbium doped fibers, Raman fiber lasers, fiber gratings and more. Our mission is to provide leading optical innovations and solutions by designing, manufacturing and supplying the best optical fibers, fiber cable and components and devices for our customers, with exceptional service that creates value for our shareholders, customers and employees. To do so, we must continue shaping the future of communications by applying the best minds to the challenges our customers will continually face.

 

Our mission is simple and bold: to build brighter, more connected communities through cutting‑edge optical technologies.

 

Marketing Communications Content Specialist

Avon, CT

 

POSITION SUMMARY:

We are seeking a detail-oriented, highly capable Marketing Communications Content Specialist to join the Lightera MarCom team. This role is responsible for planning, writing, editing, and managing high-quality content that aligns with Lightera’s brand voice, messaging, and trademark standards across multiple channels. The ideal candidate can translate technical product information into clear, customer-relevant content and work effectively with Product Line Managers (PLMs), Marketing, Sales, Legal, and IT to deliver content that is accurate, compliant, and ready to publish.

 

EDUCATION and EXPERIENCE:

Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience). 3–5+ years of experience in marketing communications, B2B content, product marketing content, or a similar role. A portfolio of relevant writing samples (web pages, product collateral, articles, press releases) is required.

 

 

ADDITIONAL QUALIFICATIONS: (Preferred qualifications, certifications, and/or licenses)

 

• Experience supporting B2B manufacturing, technology, telecommunications, or engineered products
• Familiarity with SEO tools and workflows (e.g., keyword intent, metadata, on-page optimization)
• Experience working within a CMS (WordPress preferred) and collaborating with web teams
• Experience with Salesforce and/or Salesforce Account Engagement (Pardot)
• Basic HTML knowledge and understanding of web content structure (preferred)
• Experience working with global/regional stakeholders and content localization processes (preferred)

 

 

ESSENTIAL RESPONSIBILITIES:

Collaborate with Product Line Managers (PLMs), Marketing, and subject matter experts to create and manage content for:

• Website pages, landing pages, and product pages
• Marketing materials (product descriptions, datasheets, brochures, solution briefs)
• Advertising and campaign content (email, social copy, banners, paid ads)
• Articles and written content supporting internal and external communications
• Press releases and announcements in coordination with MarCom leadership

Ensure all content adheres to:

• Lightera brand voice, tone, and messaging guidelines
• SEO best practices (structure, headings, metadata, internal linking, readability)
• Proper trademark usage and Legal/compliance requirements
• Create, maintain, and update product content assets and records in Salesforce 
• Manage content development workflows including briefs, inputs, drafts, reviews, revisions, and final approvals to meet deadlines and reduce rework

Adaptability & Problem-Solving

• Quickly learn new tools, processes, and product/market context
• Operate effectively in a fast-paced, evolving environment with multiple stakeholders and shifting priorities
• Identify bottlenecks early (e.g., approvals, missing inputs) and propose solutions to keep work moving

Brand Voice & Tone Management

• Maintain consistent voice, tone, terminology, and messaging across channels and audiences
• Apply editorial rigor: clarity, structure, grammar, accuracy, and audience-appropriate language
• Support continuous improvement of templates, messaging frameworks, and style guidelines

Basic HTML/CMS Knowledge (Optional but valuable)

• Working knowledge of web publishing principles and CMS platforms (WordPress preferred)
• Ability to format and publish content or partner effectively with web publishing resources

Cross-Functional Collaboration

• Work effectively with Legal, IT, Marketing, and Sales to ensure content is accurate, compliant, and delivered on schedule
• Communicate clearly
• Coordinate with designers to ensure copy and visuals work together and remain consistent with brand standards

KNOWLEDGE, SKILLS, ABILITIES:

• Excellent writing, editing, and proofreading skills with strong attention to detail
• Ability to translate technical or complex information into clear, customer-relevant content
• Strong communication and interpersonal skills; confident working across functions and levels
• Strong organizational skills and ability to manage multiple projects and deadlines simultaneously
• Proficiency with tools and platforms such as Microsoft 365, SharePoint, and Adobe Acrobat/Adobe tools
• Familiarity with Salesforceincluding Account Engagement, and asset management
• SEO fundamentals and web writing best practices

Graphic Design Awareness

• Understanding of basic design principles to collaborate effectively with designers
• Ability to review layouts for readability, consistency, and brand alignment

 

GENERAL EXPECTATIONS:

• Demonstrate effective communications (verbal, written) skills
• Proficient with MS Office Suite
• Maintain discretion when working with confidential and proprietary information
• Strict adherence to Company safety policies and procedures
• Exhibit Lightera “Standards of Conduct”

 

Working at LIGHTERA means having the opportunity to realize ideas, experience innovation, and discover new solutions for the future. In addition to our dynamic work environment, we offer competitive salaries and generous benefits programs, including medical, dental, tuition reimbursement, and a matching 401(k) plan.

 

Employees are expected to serve as role models for safe work practices and behaviors. This includes following established health and safety policies and procedures, maintaining a clean, organized work area, wearing, and properly storing all personal protective equipment (PPE), and actively engaging as a safety conscious worker with personal safety and wellness as a priority.

 

If you'd like to be part of an energetic, world leader in optic fiber solutions, please apply through our Career portal at https://lightera.com/about-us/.

 

Visa sponsorship not available. Applicants must be legally authorized to work in the United States now and in the future. The company does not provide visa sponsorship or any immigration support (including STEM OPT training plan) for this position

 

 

Note: Only those candidates selected for the interview process will be contacted.

 

About Lightera

 

Lightera is a global leader in optical fiber and connectivity solutions, delivering innovative technologies that drive communication networks, data centers, and specialty photonics applications. With a deep legacy of expertise in optical science, we provide high-performance solutions that enable faster, more reliable, and more sustainable connections for businesses, communities, and industries worldwide.

 

Headquartered in Norcross, Georgia, U.S.A., Lightera operates with a global footprint, serving customers across telecommunications, enterprise, industrial, generative AI, data centers, 5G/6G, utilities, medical, aerospace, defense, and sensing markets. Lightera is part of Furukawa Electric Group, a multi-billion-dollar leader in optical communications.

 

Lightera is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability.