Johnson & Johnson
Sr Manager Strategic Marketing, WCH, China & Japan
ExperiencedHybridFull-time
Location
Shanghai, Shanghai, China
Salary
Not listed
Experience
7+ years
Posted
1 day ago
Job Description
Sr Manager Strategic Marketing, WCH, China & Japan
Location: Shanghai, China
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
Marketing
Job Sub Function:
Strategic Marketing
Job Category:
Professional
All Job Posting Locations:
Chiyoda, Tokyo, Japan、 Shanghai, China、 Singapore, Singapore
Job Description:
The Senior Manager Strategic Marketing, WCH partners with platform and priority market leaders to support clarity, consistency, and execution of brand strategy in key growth geographies. The role helps connect global brand strategy with priority market needs, enabling strong brand presence, coherence, and aligned market execution across MedTech Surgery platform portfolios.
This role focuses on supporting priority market needs and brand stewardship—helping markets execute strategic priorities while respecting and communicating local context and requirements.
Key Responsibilities
Brand Stewardship & Alignment
Support global brand strategy by helping ensure clarity, consistency, and appropriate application across markets
Assist in translating global brand direction into regionally relevant approaches across EMEA, APAC, and the Americas
Gather and share market insights with brand leaders to inform product development and brand strategy initiatives
Regional & Market Partnership
Serve as a key point of coordination between global brand teams and priority market leaders
Support priority markets in adapting global strategies to local needs, regulations, and market dynamics
Marketing Enablement & Capabilities
Enable markets with approved modular content, guidance, and tools to support brand presence and engagement
Help maintain consistency in digital presence, congress participation, and brand expression across regions
Partner with priority market teams to strengthen marketing capabilities and ways of working
Planning, Coordination & Governance
Support market and global planning processes (e.g., LRFP, LRPP, business planning) through coordination and alignment
Help provide visibility to regional priorities, tradeoffs, and dependencies
Support governance and standards related to brand use, messaging, and market adaptation
Insights, Learning & Best Practices
Support sharing of insights and learnings across key markets and platforms
Help identify and disseminate best practices to strengthen brand impact globally
Key Stakeholders
Global Strategic Marketing (brand teams) & Platform Leadership
Regional marketing, commercial, and business leaders across EMEA, APAC, and the Americas
Success Measures
Clarity and consistency of brand strategy across markets
Strength of regional partnership and satisfaction with global support
Improved alignment between global brand intent and regional market needs
Adoption of common standards, tools, and ways of working across markets
Capabilities & Profile
Strong customer engagement capabilities and experience supporting outreach to target customer groups through industry networks
Solid understanding of global and regional marketing dynamics
Ability to manage multiple priorities across geographies and stakeholders
Collaborative mindset with strong stakeholder management skills
Execution-oriented with a focus on enablement, alignment, and impact
Comfort working across portfolios, platforms, and functions within a matrixed organization
Required Qualifications
- Bachelor's degree in marketing, Business Administration, Life Sciences, or related discipline; advanced degree a plus.
- 7+ years of experience in marketing, product marketing, or related commercial roles.
- Proven success in regional, country-level, or downstream marketing roles.
- Demonstrated ability to execute within cross-functional, matrixed environments.
- Strong analytical, communication, and influencing skills.
- Experience working with hospital systems, clinical stakeholders, or medical technology.
- Strong working knowledge of market analytics, brand execution, pricing, and customer insights.
Preferred Experience
- 5+ years of progressive experience in strategic, regional, or downstream marketing within medical devices or healthcare.
- 2+ years of people leadership or demonstrated experience leading projects, agencies, or cross-functional teams.
- Experience launching and growing surgical products within local markets.
- Strong experience adapting global strategies to regional execution.
- Experience with the Wound Closure and Healing portfolio is a strong plus
Required Skills:
Preferred Skills:
Brand Marketing、 Brand Positioning Strategy、 Business Alignment、 Business Storytelling、 Business Valuations、 Cross-Functional Collaboration、 Customer Intelligence、 Data Analysis、 Data-Driven Decision Making、 Digital Strategy、 Execution Focus、 Financial Analysis、 Go-to-Market Strategies、 Industry Analysis、 Market Research、 Negotiation、 Organizing、 Problem Solving、 Product Development Lifecycle、 Product Portfolio Management、 Product Strategies、 Program Management、 Strategic Thinking、 Tactical Planning、 Technical Credibility
Additional Locations: Chiyoda, Tokyo, Japan, Singapore, Singapore