Strategic Data Marketeer – B2B – Brussels

Strategic Data Marketeer – B2B – Brussels Location: Bruxelles Avenue Marnix (ING) Your Role & Work Environment As a Strategic Data Marketeer, you are a key driver of digital sales growth within Easy Banking B2B Digital Sales. You connect data, marketing and commercial objectives to maximize acquisition, conversion and engagement of our Self-employed & Micro companies segment in Belgium. You operate at the heart of our digital sales engine, working hand-in-hand with CRO experts, Digital Sales marketers, Content, UX and Product teams to turn insights into tangible sales impact. Your mission is clear: improve the performance of our digital sales funnels end-to-end — from traffic targeting and personalization, to conversion optimization and activation. You combine strong business ownership with deep analytical expertise and help the squad make better, faster, data-driven decisions. Your Key Responsibilities 1) Drive Digital Sales Performance through Data Own and steer performance across the full digital funnel (acquisition → onboarding → conversion → activation). Identify growth opportunities by analyzing customer journeys, funnel drop-offs and channel performance. Translate insights into clear, actionable recommendations that directly increase digital & mobile sales. 2) Personalization & Targeting (RTCDP / AEP) Design and optimize audience and personalization strategies within RTCDP / Adobe Experience Platform. Enable smarter targeting across paid and owned channels, improving relevance and conversion. Support squads in activating data-driven journeys and campaigns across web, app, mail, owned and paid media. 3) Advanced Analytics & Measurement (Adobe + SAS) Act as the go-to expert for Adobe Analytics within the squad, ensuring deep understanding of user behaviour and performance drivers. Own and improve measurement: KPIs, dashboards, tracking plans and reporting cadence. Use SAS (or equivalent tools) to target audiences, perform deeper analyses (propensity, segmentation value, campaign impact) and sharpen commercial decisions. 4) SEO / GEO & Market Intelligence (Semrush) Leverage Semrush insights to identify SEO growth opportunities and improve content and landing page performance. Monitor competitor performance and search trends to stay ahead in digital acquisition. 5) Experimentation & Conversion Enablement Support and strengthen a test-and-learn culture: define hypotheses, success metrics and post-test learning loops. Work closely with CRO and UX experts to reduce friction and boost conversion across key journeys. Ensure learnings are translated into scalable improvements across squads. We Look For A data-driven growth marketeer who thrives on impact, experimentation and continuous improvement, with at least 8+ years of experience in digital marketing, growth, analytics or digital sales. Strong expertise in Adobe Analytics and digital funnel analysis. Experience with RTCDP / Adobe Experience Platform (or similar CDP environments). Solid knowledge of Semrush / SEO/GEO/SEA data-driven optimization. Experience with SAS or advanced analytical tooling Strong stakeholder management and ability to influence decisions based on data. A challenger mindset: you question the status quo and bring new ideas. Strong grasp of UX, digital behaviour and SEO/GEO/SEA fundamentals. A collaborative mindset and ease working in an agile, international environment. Master’s degree or equivalent experience. Fluency in Dutch or French and English. We Offer You A role with real impact in a rapidly evolving digital ecosystem. Challenging work and endless opportunities to grow. A dynamic, informal culture supported by passionate colleagues. An agile environment where ideas matter more than hierarchy. A flexible and empowering hybrid work model. We redefine banking. What about you?