Senior Marketing Executive，Paid Media

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description

The aim of this role is to strengthen paid media capability and improve the performance of digital marketing campaigns across paid social and PPC / Paid Search. This role needs to understand customer audiences, search intent, campaign objectives, platform targeting options and performance data, using these insights to deliver effective paid media campaigns that support business goals. The Senior Marketing Executive will work closely with the Senior Marketing Manager and internal stakeholders to implement, monitor and optimise paid media activity. The role will also support campaign reporting, tracking, testing and best-practice development to improve campaign efficiency and customer experience.

The role requires someone with hands-on experience across paid social and PPC / Paid Search, strong analytical judgement, and a good understanding of campaign planning, targeting, keyword strategy, measurement and optimisation. The ideal candidate will be confident working across Google Ads, LinkedIn Ads, Meta Ads and other relevant platforms, and will keep up to date with platform changes, privacy shifts and paid media best practice.

Closing Date: Applications will close on 5 June 2026

What you'll be doing:

• Planning, setting up, monitoring, optimising and reporting on paid media campaigns across PPC / Paid Search and paid social platforms, including Google Ads, LinkedIn Ads, Meta Ads and other relevant platforms.
• Taking hands-on responsibility for paid media campaigns, including performance monitoring, optimisation, budget pacing and post-campaign reporting.
• Supporting the Senior Marketing Manager in improving paid media campaign performance against agreed benchmarks.
• Working with internal stakeholders to clarify campaign briefs, confirm objectives, audiences and budgets, and provide paid media recommendations where adjustments are needed.
• Working from approved campaign briefs and content assets to set up paid media campaigns, ensuring assets, landing pages and calls to action are suitable for the selected platforms and campaign objectives.
• Recommending data-led optimisation measures based on campaign performance.
• Supporting structured campaign testing, including A/B testing of audiences, keywords, copy, creatives, formats or calls to action.
• Working with the Senior Marketing Manager to develop campaign reporting templates, performance dashboards and test-and-learn documentation, and maintain these for ongoing paid media activity.
• Analysing campaign results and producing clear post-campaign reports with key learnings, performance insights and recommended next steps.
• Checking campaign links, pixels, conversion events and platform reporting before launch, with the ability to identify tracking or reporting issues and communicate these clearly where needed.
• Keeping up to date with paid search and paid social platform changes, privacy updates, targeting options, keyword trends, attribution changes and digital advertising best practice, and sharing relevant learnings with the team.
• Supporting consistent paid media practice across the wider team where relevant.
• Supporting wider marketing campaigns and departmental objectives as required.
• Taking responsibility for developing own paid media knowledge and identifying skills gaps.

Qualifications

What we're looking for:

• Hands-on experience managing PPC / Paid Search and paid social campaigns.
• Strong understanding of paid search campaign setup, including keyword planning, bidding, budget management, optimisation and reporting.
• Strong understanding of paid social campaign setup, including audience targeting, bidding, budget management, optimisation and reporting.
• Ability to manage paid media campaigns from setup through to post-campaign reporting.
• Experience producing campaign reports, analysing performance data and translating results into clear next steps.
• Experience using audience data, keyword data, customer insights and campaign performance data to improve campaign performance.
• Understanding of campaign tracking and measurement, including UTMs, pixels, conversion events, attribution and platform reporting.
• Familiarity with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, Google Tag Manager or similar tools.
• Strong interpersonal communication skills in a multi-cultural environment.
• Team player with good relationship-building abilities.
• Demonstrated initiative in continuous learning, especially around paid media platforms, PPC / Paid Search, paid social and digital marketing changes.
• Degree level or equivalent professional qualification.

Additional Information

What we offer in return:

• An excellent work/life balance with a fantastic, flexible working culture
• 20 days(pro-rata for first year) annual leave per year, plus an extra day off for your birthday
• 4 paid volunteering days each year
• Under the local company’s healthcare insurance plan with an option for the participation of other family members at the employee’s expense
• Employee assistance programme – offering 24/7 well-being support
• Performance bonus
• Share Match – plan that matches every company share purchased with two free shares
• Annual health screening, optical and dental care

What you should know:

• This role is based in Singapore, and you must have the right to work and live in Singapore.
• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.
• The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance to our Singapore office to ensure that as a balanced worker they can make it to our office location 3 days per week.

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact recruitment@tandf.co.uk

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact recruitment@tandf.co.uk. Your request will be reviewed and considered in the strictest confidence.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site:  http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/