Director - Growth and Demand Generation

Director - Growth and Demand Generation Location: Cedar Falls, Iowa If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact. With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you. This leader owns Viking's full top-of-funnel — across four pillars: Sales Development (Inbound and Outbound), Marketing, eCommerce, and Digital. This position will double marketing-sourced demand from $10M to $20M, deliver $3M–$5M of accretive revenue through a new eCommerce route to market, and build a team that makes Viking faster, more consistent, and more scalable without adding layers. Primary Duties and Responsibilities: Sales Development (Inbound & Outbound) Own the Sales Development function end to end — both Inbound qualification and Outbound prospecting. Build the Inbound motion: rapid speed-to-lead on qualified web, eCommerce, and Request for Quote inquiries; consistent qualification criteria; clean handoff to Channel Partners. Build the Outbound motion: target-account strategy, cadences, and playbooks aligned to Viking's priority  segments. Set the Sale Development Representative (SDR) targets, coach performance, and create a clear career path from SDR to quota-carrying roles. Responsible for defining and aligning the criteria a potential customer must meet to move through each stage of the sales pipeline, including  Service Level Agreements, and reporting in partnership with Sales. Marketing Own the demand plan: set targets, channel mix, and investment allocation to double marketing-sourced pipeline. Build Good / Better / Best product-marketing positioning and sales enablement for core and adjacent applications. Oversee creation of technical expertise into scalable, AI enabled content and campaigns. Orchestrate with digital teams to implement integrated and standalone campaigns across web, SEO, SEM, email, events, and channel marketing. eCommerce Lead the launch and operation of the hybrid eCommerce route to market: RFQ path for engineered solutions and checkout path for standard products and spares. Own eCommerce logic, pricing rules, and merchandising. Drive adoption, conversion, and customer experience performance as measurable business outcomes — not vanity metrics. Deliver the targeted $3M–$5M of accretive revenue, with a clear Quad 3 focus. Digital Own VikingPump.com, VikingConnect, and SmartSitePlus — publishing velocity, UX hygiene, SEO health, and conversion performance. Own product data quality, attribute governance, and media workflows that feed every customer-facing surface. Partner with Corporate teams on platform, architecture, and integration. Use AI deliberately in sizing, selection, content generation, and lifecycle communication to move from 1:1 to 1:many. Team & Cross-Functional Leadership Lead a team across all four pillars; recruit, develop, and retain talent that can scale the function without scaling headcount linearly. Embed governance: clear ownership, decision rights, and metrics across intake, content, campaigns, and the funnel. Work with Commercial / Channel  on handoffs, flow, and metrics from interest → quote → order → fulfillment. Education and/or Experience Requirements: Bachelor’s degree or equivalent professional experience required. 5+ years in B2B commercial leadership roles, with clear ownership of a revenue or pipeline number. Proven record building or scaling a Sales Development function (Inbound and Outbound) — hiring, coaching, quota design, tooling, and MQL→SQL discipline. Hands-on experience launching or scaling B2B eCommerce — ideally a hybrid RFQ + checkout model with channel-partner alignment. Strong grasp of product-marketing, including positioning, packaging, and sales enablement for tiered offerings. Understanding of web properties, SEO/SEM, and content operations as measurable revenue drivers. Other Special Requirements: Commercially literate — comfortable owning a revenue number, not just an activity number. Analytical — fluent with funnel math, attribution, cohort behavior, SDR unit economics, and the economics of demand. Systems-minded — you design for repeatability, governance, and 1:many leverage rather than 1:1 heroics. Operator's instinct — you ship, measure, and iterate; you don't wait for perfect. Strong partner — credible with Sales, Application Engineering, Operations, and IT; builds trust quickly. People leader — attracts talent, sets clear expectations, and develops the next layer of leaders. Certain positions with IDEX Corporation and its business units require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, U.S. national, lawful permanent resident, or an individual who has been granted refugee or asylum status. Work Environment Requirements: Regularly required to talk, hear, use hands to finger, handle, or feel, and sit for extended periods of time. Occasionally required to stand; walk and reach with hands and arms. Ability to occasionally lift up to 40 pounds. Must have good vision, color vision and the ability to focus Travel, less than 20% as needed Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world? IDEX is an Equal Opportunity Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws. Attention Applicants:  If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at lfcareers@idexcorp.com for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.