Hearts & Science→
Senior Associate, Video
New York, NY
$40k–$75k/yr
1+ years
Today
Skills
Job Description
The Company:
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Overview
The Sr. Associate, Video Investment role is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom Video recommendations to meet our clients’ goals. You are video savvy and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. You are the primary contributor to the development of the Associate guiding them through the fundamentals of the buying process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.).
Qualifications
- 1+ years of Video media buying, negotiation and implementation experience in an agency environment is required. You should be up to speed and fluent on the ever evolving Video landscape and industry trends
- Aptitude for mathematical concepts and an understanding of the video marketplace
- Able to understand application of, use of industry tools such as (DDS/Prisma, ComsCore, Nielsen, AdViews, eMarketer, etc)
- Excellent presentation, verbal, and written skills
Responsibilities:
- Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
- Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
- Allocate, adjust and monitor schedules to ensure delivery to client goals/network guarantees.
- Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
- Fulfill client requests, collect data and information regarding TV ratings and industry trends
- Register budgets, email specs, analyze plans, call in mix revisions and optimizations
- Develop of Creative rotation sheet for digital delivered buys
- Coordinate with Platform Logistics for digital campaign execution
- Evaluate and assess vendors using proprietary research tools and industry knowledge
- Participate or lead campaign activation and provide client updates on campaign status
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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