Director, Athleta Communications

Director, Athleta Communications Location: SF - 2 Folsom About the Role In this role, you will support Athleta’s acceleration and impact by building and developing innovative internal and external content strategies to support the company’s long-range plan. You will support the next phase of Athleta’s chapter of being a female-centered brand, designed for her whole life. You will be part of the communications team and closely collaborate with internal and external partners to plan, develop, implement, and evaluate strategic brand communications. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company’s priorities, values, and market position. The communications support model will be focus around Executive Communications (Brand CEO and President), Meetings (company-wide meetings, external speaking opportunities), Employee Engagement initiatives, Editorial and Social Media and Media Relations (business press). What You'll Do Partner with the business to build a narrative that communicates our company’s business objectives, culture, and values to our employees, prospective employees, shareholders, and customers Design, edit, and oversee the distribution of internal and external communication materials, including program communications, presentations, FAQs and fact sheets, press materials, speeches, articles, and social content Provide guidance and support to executive management for internal and external meetings Evaluate fit with target audience to ensure comprehension Implement metrics to evaluate effectiveness of communication plan delivery Develop standards and guidelines for style and content Collaborate and lead others in key initiatives and their implementation Responsible for planning, budget, and end results; set policies and strategic direction for area/team Who You Are Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners Excellent written, verbal and advisory skills, including speechwriting experience; proven track record of delivering exceptional written work Evaluate sometimes complex situations using multiple sources of information (internal and external sources