Experian
GenAI Product Lead, EMAP
ExperiencedHybridFull-time
Location
Sofia, Sofia-Capital, Bulgaria
Salary
Not listed
Experience
12+ years
Posted
Today
Job Description
companyDescription
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
jobDescription
The GenAI Product Lead, EMAP will shape and execute Experian EMAP's AI‑enhanced product strategy across the Ascend and Fraud portfolios.
This role is accountable for the commercial success of the GenAI portfolio across EMAP, including revenue growth, monetization strategy, and market adoption. You will operate as a “mini‑GM”, owning both product direction and business outcomes, reporting to the Chief Product Officer.
This is a specialist role in the EMAP Product Management team. You will focus on embedding Generative AI capabilities into core products, reimagining customer propositions, accelerating innovation and converting innovation into scalable, revenue-generating offerings, and driving adoption across diverse EMAP markets.
Operating horizontally across Product, Engineering, Data Science, Client Delivery, and Market Product teams, you will act as a bridge between global GenAI strategy, regional priorities, and market execution.
You will bring:
Disruptive mindset
Experience with generative AI technologies
Strong product instincts
Ability to convert AI and data capabilities into commercially viable propositions, including pricing, packaging, and value articulation aligned to Experian's product operating mode
Demonstrated accountability for business outcomes (e.g., revenue growth, product adoption, or portfolio performance
What You'll Do:
GenAI Product Strategy & Direction
Own the regional GenAI product strategy and roadmap for EMAP across Ascend and Fraud
Own the commercial performance of the GenAI portfolio, including revenue growth, margins, and business case delivery
Informed by:
EMAP customer VOC and market needs
Regional regulatory and risk considerations
Global GenAI platforms, priorities, and capabilities
Identify where Generative AI can materially improve:
customer outcomes
product differentiation, and operational efficiency
revenue generation and commercial positioning
Translate GenAI capabilities into clear customer value propositions and monetizable offerings
Product Discovery & Productisation
Lead discovery of high‑impact GenAI opportunities across customer journeys and internal product workflows.
Define use cases with clear value hypotheses, success measures, and risk considerations.
Drive productisation of GenAI capabilities into market-ready, revenue-generating products
Ensure solutions are designed for repeatability, supportability, and regional scale, rather than bespoke delivery
Ensure clear linkage between product features and monetization models
Scaling & Adoption Across EMAP
Work with markets and regional functions to scale GenAI use cases across EMAP, with primary focus on customer‑facing innovation and considering productivity enablement where it supports product outcomes
Define how GenAI capabilities will be adopted, measured, and evolved over time across markets
Drive adoption in close partnership with Sales and GTM teams, supporting strategic deals and client engagement
Track outcomes including adoption, productivity gains, customer impact, revenue impact and product differentiation.
Embedding GenAI into Core Platforms
Partner with Engineering and Data Science to embed GenAI capabilities into existing Ascend and Fraud products, rather than standalone tools
Ensure GenAI features are explainable and auditable by design; aligned to Experian's product operating model and naturally integrated into customer and analyst workflows
Balance rapid innovation with long‑term platform integrity, and regulatory compliance
Cross‑Functional & GTM Collaboration
Act as a senior product partner across Engineering, Architecture, Data Science, Client Delivery, Market Product, and regional GTM teams
Lead collaboration with GTM and Sales to define value propositions, pricing inputs, and commercial messaging
Actively support deal shaping, client conversations, and strategic sales opportunities where GenAI capabilities are a differentiator
Commercial impact assessment
Influence prioritisation and solution design through strong product judgement, evidence‑based trade‑offs, and clear articulation of customer and commercial value
Operate effectively in a matrixed, global environment without formal line authority
Governance, Risk & Responsible AI
Work closely with regional and global AI technology teams to ensure GenAI governance, controls, and guardrails are embedded into product design and delivery
Ensure GenAI product capabilities align with product development and risk frameworks
Client Co‑Creation & Ecosystem Engagement
Co‑create GenAI capabilities with selected clients to validate value, usability, and adoption.
Partner with global technology and AI platform teams to leverage external GenAI providers where appropriate, in line with Experian standards and governance
GenAI Thought Leadership & Storytelling
Act as an internal GenAI product ambassador for EMAP
Share commercial success stories, revenue impact, and market wins
What Success Looks Like
GenAI capabilities embedded into EMAP products at scale, not isolated pilots
Tangible improvements in customer decision quality, speed, and usability
Clear revenue growth and monetization of GenAI portfolio
Successful launch of commercial GenAI offerings
Increased attach rates, upsell, and client adoption tied to economic value
Strong market positioning and differentiated value proposition
qualifications
What You'll Bring:
12+ years of experience as a Senior Product Manager / Principal PM / Product Leader with experience owning business outcomes or product portfolio performance
Strong grounding in product discovery, productization, and outcome‑based prioritization
Deep understanding of Generative AI concepts, patterns, and limitations
Ability to translate AI capabilities into commercially compelling, customer-ready offering
Experience communicating complex technical concepts to a variety of audiences with senior stakeholders and technical teams
Proven track record in one or more of the following:
product monetization
pricing & packaging
go-to-market strategy
revenue ownership or business case delivery
Experience operating in regulated or high‑trust environments is highly advantageous.
This role is best suited to product leaders who enjoy turning innovation into measurable business results, not only building capabilities.
additionalInformation
You will get:
Personal Development - career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials and books.
Work environment - excellent work conditions with friendly environment, recognized team spirit, and fun and quality recreation time.
Social benefit package including life insurance, food vouchers, additional health insurance, monthly flex allowance and internet coverage, corporate discounts, marriage and childbirth / adoption allowance, Multisport card, Sharesave plan, Employee assistance program, а birthday gift and many other benefits!
Work-life balance - 25 days paid vacation, 1 additional day off for your birthday and extra 3 paid days for participation in Social responsibility event.
Opportunity for Flexible working hours and Home Office.
Experian is an Equal opportunity employer. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#LI-Hybrid
This is a hybrid remote/in-office role.
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