VP of Commercialization, GO Enterprise

VP of Commercialization, GO Enterprise Location: New York What You'll Do: TheVP of Commercialization, GO Enterpriseis responsible for turningourGO Enterpriseproductinto a scaled, global business: defining the commercialization strategy, packaging & pricing,go‑to‑market, and operating model that make GO Enterprise the defaultagentic planning and activation platformfor agenciesand the retailers and large brandsthey serve with traditional DSP products. This leader willown thecommercial strategy & executionfor GO Enterprise& shape the product & packaging storyin close partnership with Product,R&D,and GTMteams.They will also lead a crossfunctional “tiger team” to driveproduct from idea-to-cash. Key responsibilities 1. Strategy & positioning Define and continually refine GO Enterprise’s market positioning & narrative Translate Criteo’s broader performance and commerce vision into segment‑specific value propositions forour clients Set clear segment guardrails & eligibility rules 2. Commercialization, pricing & packaging Own thecommercial modelfor GO Enterpriseworking with Finance, Legal, and Operationsand ensure alignment betweenpricing, billing flows & finance systems. Designpackaging & SKUsacrossourclient base. 3.Go‑to‑market& sales enablement Partner with GTM to shapetheGTM planfromearly design partners through scaled commercial availability. Partner withsalesleadership todefine accountselection& targeting by segment and region. 4. Product partnership & roadmap influence Act as the commercial voice into Product-codify segment needs, competitive gaps, and commercialization blockers into roadmap input and prioritization. Partner with Product and Engineering on API/MCP surfaces, agent ready workflows, and retailer/agency economics, ensuring they support scalable commercialization. Ensure GO Enterprise isagent‑readyby design(API scope, documentation, developer portal expectations) Pressure‑testmajor roadmap bets with design partners before broad rollout. 5. Market development, design partners & ecosystem Serve asexecutive sponsorfor key design partners acrossour target clients Buildsenior‑levelrelationships withclients & partners, and turn early tests into referenceable proof points and case studies with Marketing & Comms(tentpole moments) Who You Are: Experience 15+ years indigital advertising, ad tech, or commerce media, withsignificant timespent inDSP/platform commercialization, GTM, or product marketing/strategy. Proventrack recordowning commercialization for a complex,multi‑channelplatformfromearly stagesthrough global scale. Deep experience working withclients; credibility withC‑levelandSVP‑levelstakeholders on both tech and commercial topics. Demonstrated success designing and implementingpricing, packaging, and margin models. Skills & competencies Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices. Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve. Exceptional storyteller and communicator; makes complex technical and commercial topics simple. Highly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal. Thrives in ambiguity; builds structure, governance, and operating models from scratch. Education Bachelor’s degreerequired; MBA or equivalent graduate degree a plus (or equivalent practical experience). We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​ Who We Are: We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses. At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment. We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics. What We Offer: 🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both. 📈 Grow with us – Learning, mentorship & career development programs. 💪 Your wellbeing matters – Health benefits, wellness perks & mental health support. 🤝 A team that cares – Diverse, inclusive, and globally connected. 💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level. Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo. For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days. The US base salary pay range for this position per year is: $260,000 - $325,000 Additional Locations: Boston