Marketing Lead

Join LawY as the 2IC to our Head of Marketing - a start-up within an established global business shaping the future of AI in legal tech

• Shape LawY’s growth story as we scale from 100s of customers to thousands in the next year

• Build global marketing campaigns in a supportive, tight-knit team

• Flexible, hybrid Sydney based role - 2 days a week in the office

About LawY

LawY is on a mission: to help legal professionals reclaim their time with AI they actually trust and that understands them.

At LawY, you're not selling generic AI: you're helping legal professionals reclaim their time and deliver better outcomes for their clients and stakeholders. Built by lawyers, we've spent two years listening, learning, and evolving our AI-native workspace. Now it’s available as a standalone subscription, expanding from trusted legal research into drafting, contract intelligence, and matter analysis.

You'll be joining at the most exciting inflection point: we've proven product-market fit, our users genuinely love what we've built, and we're scaling a solution that lawyers actually want to adopt. If you want to build something that genuinely helps people do meaningful work better, this is it.

What you’ll do

LawY’s product and customer base is growing, and so is our marketing team. You’ll join as the 2IC to the Head of Marketing. This is a hands-on generalist role in a scale-up so one day you might be helping with event merchandise and testimonials, and the next it will be email marketing campaigns and running webinars! This is a doer-and-thinker role - you’ll have the autonomy to execute campaigns, build our brand and be a key player in our growth story cementing LawY as the trusted authority in legal AI. You’ll do all of this in a tight knit team with zero egos alongside people who genuinely care about the impact on the global legal landscape.

To make this happen you will:

• Strategise, execute, optimise, and amplify end-to-end marketing campaigns across a range of channels including content, email, events
• Manage stakeholders across functions, present to senior leadership when necessary, and confidently push back as needed to steer marketing decisions in the right direction
• Champion our brand story through developing our voice, defining messaging, crafting compelling copy, and advocating for consistency across internal teams and external partners
• Collaborate extensively with product, engineering, ops, and the new sales function to drive key marketing objectives
• Own the numbers through monitoring performance, advocating methodical testing and optimisation, and identifying new opportunities and channels for growth
• Plan, execute, and optimise campaigns across content, email, events, and partnerships to support both A) immediate sales goals and B) long-term brand building objectives
• Assist with ad hoc marketing and support tasks across the team

What you’ll bring

You'll have 5-7 year’s experience in B2B marketing roles, and you’re hungry to join a scale-up at a pivotal time where you’ll help deliver results that matter. On top of this you have:

• Experience in startup, scale-up, agency, or tech environment where ambiguity and shifting goal posts are part of the job
• Some team management experience.
• Generalist experience with depth across multiple channels – you’ve done paid, content, brand, events, email, and partnerships, not just specialised in one
• Track record of running campaigns end-to-end – from strategy through execution to measurement and optimisation
• Proficient in HubSpot, Webflow (or equivalents), and Adobe Creative Suite (or equivalents)

Even better if you have

• You’re a strong copywriter with a sharp eye for messaging – you can write for lawyers (or any technical, sceptical audience) and elevate the brand through the words on the page

You are the type of person who

• Does not have an ego - You're confident but collaborative, focused on team success over personal recognition. You check your ego at the door and work well with everyone.
• Is a self-starter with strong initiative - You don't wait for instructions; you see what needs doing and make it happen. You spot opportunities before others and speak up with new ideas.
• Has a hands-on, get-it-done mindset - You're happy to roll up your sleeves and tackle any task, even the unglamorous ones, as long as it moves the needle. You get satisfaction from crossing things off the list.
• Is a relationship-builder - You understand that business is built on connections. You're naturally warm and personable, great at building rapport with new people and staying in touch with your network.

LawY is an inclusive, people-first company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some, but not all the requirements above, we encourage you to still submit your application.

Why join LawY?

• Your work matters. We solve real world problems that improve and support local, everyday law firms. So they can do their best work for the people in the communities they serve.
• Make an impact. You won’t be another ‘cog in the wheel’ here. We give full trust and autonomy for you to be heard, to work on big & complex projects – and to make a real difference.
• Work with a group of authentic, passionate people who love what they do.
• Genuine startup energy - small team, fast decisions, real trajectory, backed by one of the largest legal software companies in the world.
• Flexible and hybrid working. We engage, share, and collaborate on ideas and workflows.
• Career and learning opportunities - we move fast and need smart people to get us where we're going. We are a scaling business and looking for people who want to grow with us.
• Have fun with us. Celebrations. Socials. Sports teams. Access to sailing and yacht events.
• We value your well-being with additional time off, gym membership and other perks.
• Fast-paced tech environment, if we don't disrupt ourselves someone else will do it!
• Access to LEAP Home - a program unique to the ATI Group to support you in buying your primary residence.