Brand Management Director, Sparkling

Brand Management Director, Sparkling Location: Netherlands - Rotterdam Job Description Summary: The Director, Brand Management –NLleads the development and execution of the brand strategy for one or more major trademarks within theNetherlandsportfolio. Operating in aTop9 priority market, this leader playsa central rolein driving brand growth, strengthening consumer relevance, and delivering commercial impact through locally resonant plans that fullyleverageglobal and Europe Operating Unit (OU) strategies. As a key member of theNLMarketing Leadership Team, the Director ensures brand plans are insight driven, commercially grounded, and flawlessly executed. This leader works in close partnership with the Senior Director MarketingNetherlands, the bottler (CCEP), Commercial, IMX, Media, Insights, PACS, Finance, RGM, and the Europe OU category network. The Director manages and develops a team of Senior Managers and/or Managers to deliver brilliant activation, impactful innovation launches, and strong marketing execution across all channels and touchpoints. WhatYou’llDo for Us 1. Brand Strategy & Portfolio Leadership Leadlong-termand annual strategy for one or more trademarks within thelocalportfolio. Translate global and EU OU strategies intolocally relevant,insight drivenbrand plans. Identifygrowth opportunities using consumer insights, cultural trends, category dynamics, and competitive analysis. Buildplansthat grow penetration, brand preference, and market share while reinforcing portfolio coherence. 2. Integrated Planning &FullFunnelActivation Develop annual brand plans including communication, media, digital, PR, experiential, shopper, and customer activation. Ensure IMX, brand ideas, innovation, and media work as a unified system to drivefullfunnelresults. Adapt global creative platforms and toolkits intohighquality,marketspecificexecutions. 3. Innovation Leadership Activate innovation launches with excellence—ensuring readiness across pack, claims, communication, RGM, shopper and customer activation. Provide input to the OU and global teams based onDutchconsumer and customer needs. Lead postlaunch reviews, embedding lessons intofuture plans. 4. Commercial, Customer & Bottler Collaboration Partner closely with the SeniorDirectorCustomer & Commercial, Channel Leads, and bottler teams to align brand priorities with customer strategies. Support customersellinswith compelling category narratives, brand plans, and activation toolkits. Ensure brand plans are executable and commerciallyviableacrossNetherlandschannels. 5. System & Network Collaboration Serve as the primary brand interface with the EU OU Category Teams. EnsureNetherlandsneeds and insights influence future global and regional brand plans. Participate in OU/global forums and contributeNetherlandsbest practices to the network. 6. Performance Management Monitor brand performance across equity, penetration, value share, NSR, GP, distribution, and media effectiveness. Lead brand reviews and performance routines, adjusting plans based on insights. Ensure each brand delivers against financial, consumer, and customerKPIs. 7. People Leadership & Capability Building Lead, coach, and develop a team of Senior Managers and Managers. Build brand marketing capability acrossNetherlands, ensuring strong talent pipelines. Foster a culture of creativity, consumer obsession, commercial focus, and operational rigor. 8. Governance, Compliance & Operational Excellence Ensure brand governance, SRA & claims approval, legal compliance, and sustainability requirements are followed. Lead disciplined planning processes, investment stewardship, project management, and measurement. Ensure flawless execution across creative, media,shopper, and commercial channels. Qualifications & Experience 8–12 yearsof brand management or marketing leadership experience within FMCG. Strong experience activating global/OU strategies at the local market level. Proven success leading brand growth, complex projects, andcrossfunctionalalignment. Strongpeopleleadership;experience managing Senior Managers/Managers. Expertisein brand strategy, IMX, media,insightdrivenplanning, innovation, and commercialization. Strong systemleadership experience, ideally working with bottlers or franchise partners. Excellent communication, influencing, andstakeholdermanagementskills. Fluent in English; French and/or Dutch preferred. What We Can Do for You Opportunity to lead major trademarks in one of the EUOU’sTop9 markets. High visibility acrossBeNeLux, EU OU, and Global networks. Close collaboration with system stakeholders and senior commercial leadership. Career development path toward Senior Director Marketing roles. A dynamic environment that encourages creativity, testing, learning, and impact. Skills: Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software) Location(s): Netherlands City/Cities: Rotterdam Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: June 13, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.