Chief Growth Officer

Chief Growth Officer

“The Largest Independent Established Multi-Specialty Group in Central North Carolina is Seeking a Chief Growth Officer to join our Team!”

VOTED “BUSINESS OF THE YEAR” 2018VOTED ONE OF THE “FASTEST GROWING COMPANIES IN THE TRIAD” 2019, 2020, 2021, 2022.Our mission at Bethany Medical is to provide excellent care through a Multi-Specialty approach from prevention to intervention of potentially life-threatening health problems.

Position Summary

The Chief Growth Officer (CGO) is the executive leader responsible for driving strategic growth, market expansion, patient acquisition, service line development, and brand positioning. This role blends business development, provider recruitment, payer strategy, and consumer-focused innovation to ensure sustainable growth in the competitive Piedmont Triad healthcare market. The CGO serves as a key member of the executive leadership team and collaborates closely with the CEO, COO, CFO, and Directors of Operations.

Key Responsibilities

Strategic Growth & Market Expansion

• Lead the organization’s enterprise growth strategy, including new service lines, geographic expansion, and partnerships.
• Conduct market intelligence on regional competitors, referral patterns, and population health trends.
• Develop multi‑year growth plans aligned with organizational goals and financial targets.
• Oversee strategic initiatives such as clinic expansions and new specialty offerings.
• Build and maintain relationships with health systems, employers, community organizations, and referral networks.

Business Development & Partnerships

• Identify and negotiate strategic partnerships, joint ventures, and affiliations that enhance market presence.
• Expand employer health programs, direct to employer offerings, and occupational health opportunities.
• Strengthen relationships with referring providers and community physicians.

Provider Recruitment & Workforce Growth

• Partner with recruiting and clinical leadership to develop a provider recruitment strategy that supports growth objectives.
• Forecast provider workforce needs based on demand modeling and service line growth.

Marketing, Brand, & Patient Acquisition

• Collaborate with the marketing and communications team to enhance brand visibility and patient engagement.
• Drive patient acquisition campaigns and community outreach initiatives.
• Ensure consistent brand messaging across all clinics and specialties.

Payer Strategy & Revenue Growth

• Collaborate with the CFO and contracting team to evaluate payer mix, reimbursement trends, and value-based care opportunities.
• Support negotiation strategies for payer contracts and alternative payment models.
• Identify opportunities to improve revenue through service optimization, pricing strategy, and access improvements.

Operational Alignment & Performance

• Partners with operations leadership to ensure growth initiatives are operationally feasible and financially sustainable.
• Develop KPIs for growth, including patient volume, referral capture, provider productivity, and market share.
• Monitor performance dashboards and adjust strategies based on real‑time data.

Innovation & Consumer Experience

• Champion innovation in care delivery, including tele-health, virtual care, and patient access technologies.
• Lead initiatives to improve patient experience, convenience, and retention.
• Evaluate emerging technologies and partnerships that enhance the outpatient care model.

Qualifications Education & Experience

• Master’s degree in business administration, Healthcare Administration, Public Health, or related field required.
• Minimum 10+ years of progressive leadership experience in healthcare growth strategy, business development, or ambulatory operations.
• Experience in multi‑specialty outpatient settings strongly preferred.
• Demonstrated success in market expansion, provider recruitment, and strategic partnerships.

Skills & Competencies

• Strong understanding of outpatient healthcare, payer dynamics, and regulatory environment.
• Exceptional communication, negotiation, and relationship‑building skills.
• Ability to lead cross‑functional teams and drive complex initiatives.
• Data‑driven decision‑making with proficiency in market analytics and forecasting.
• Entrepreneurial mindset with the ability to innovate within a clinical environment.

Reporting Structure

• Reports to: CEO and President
• Key Partnerships: COO, CFO, Directors of Operation, HR, and Recruiting

Performance Metrics

• Patient volume growth
• Market share expansion
• Provider recruitment and retention success
• Service line profitability
• Referral capture rate
• Brand awareness and digital engagement
• ROI on growth initiatives

Competitive Benefit Package:

• Excellent Employed Salary• Paid Time Off and Public Holidays• Medical/Dental/Vision/Life• 401K And more!

About Bethany Medical:

Bethany Medical is the largest independent established multi-specialty group in Central North Carolina, serving the Triad and surrounding communities for over thirty-nine years. Bethany Medical is open seven days a week, with thirteen convenient locations and sixteen practices in Greensboro, Winston-Salem, High Point, Kernersville, Jamestown, North Wilkesboro, and Mt Airy, North Carolina. We have grown to provide the facilities, staff, and support to offer urgent care, primary care, diagnostic testing, outpatient ancillary, and specialty care services onsite. Bethany Medical is staffed with board certified physicians and providers representing sixteen medical specialties. Practice staff members are known for treating each patient with prompt personalized care and attention. Bethany Medical employs over sixty providers and five hundred and fifty employees.

About the Triad:

The Triad area includes Greensboro (the third Largest City in NC), Winston Salem, High Point, and surrounding area. The Triad is centrally located in NC with a population of 1.9 million. The Triad is 2.5 hours from the Smokey Mountains and 3.5 hours from the beach. Charlotte and Raleigh are 1.5 hours from the Triad. The Triad offers all the amenities of a larger city without all the traffic. The Piedmont Triad International Airport is conveniently located in Greensboro with convenient non-stop flights to most major cities. Enjoy an outstanding quality of life with no shortage of arts, entertainment, recreation, shopping, and hundreds of restaurants. The Triad is home to eighty-five colleges and universities including Wake Forest University, High Point University, UNC-Greensboro, NC A&T, Guilford College, Bennett College, and Greensboro College.