Digital Marketing Specialist

Company Description

You are...

a content generator with expertise in the digital marketing place, an innovator with a strategic approach, and a consultant who aims for producing measurable results. As a Digital Marketing Specialist, you are a key member of the Marketing Team who produces content for the digital market place in collaboration with the business unit teams. This position is located at our US Headquarters in Ashland, VA. The base salary range for this position is $63,800 year to $72,100/year. We offer full benefits, a profit-sharing contribution to your 401k and a $10,000 anniversary bonus every five years.

We are ...

focused on selling and supporting Anton Paar's range of high-precision measuring instruments for physical, chemical, mechanical, and structural property analysis. A highly diverse, dynamic, and financially sound company, we have grown every year since our start in 1986. Our exceptionally high investment in R&D fuels industry-leading solutions throughout a vast range of the industrial and academic landscape, impacting nearly every product you use in daily life. Anton Paar USA is a for-profit sales and service organization in the Anton Paar Group, privately owned by the charitable Santner Foundation with its headquarters in Graz, Austria.

Job Description

• Develop, implement, and optimize digital marketing strategies in collaboration with business unit marketing managers
• Plan, execute and measure the impact of digital advertising campaigns
• Manage and optimize Google Ads and LinkedIn advertising initiatives
• Monitor social media channels, and foster community growth and engagement
• Manage email marketing platforms (e.g. CleverReach)
• Work within CRM platforms to support lead nurturing and campaign tracking
• Use performance data to present campaign and activity results, as well as to propose future strategies

Qualifications

• Superior problem-solving and communication skills
• 3-5 years experience leading and executing digital marketing campaigns
• Hands on experience with Google Ads, LinkedIn advertising and social media platforms
• Knowledge of scientific methods and related applications a plus

Additional Information

At Anton Paar, we truly value every application. Our recruiting team knows your time matters, so we promise to get back to you within 48 hours. Quick, transparent, and personal. Each application does get reviewed by a member of our corporate recruiting team. Just how hiring should be.

Life at Anton Paar is more than just work, with an employee-led In Motion Program organizing active social events during and outside working hours. We also offer unique and rewarding positions with competitive salaries, an award-winning benefits package, and opportunities for professional growth. We provide a drug free workplace and require pre-employment drug tests.

Anton Paar USA, Inc. considers all qualified candidates for this position.This position is not eligible for current or future work authorization or visa sponsorship.

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