Marketing Communication Specialist (B2B & Special Projects)

About almentor: Founded 2016 with a singular vision of empowering lifelong learning and personal growth for all, through accessible and impactful education, almentor became the leading online learning platform that offers a high-quality education to learners around the world.

Our Mission: almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities.

Job Overview: We are seeking a Marketing Communications Specialist who will be responsible for planning and executing integrated marketing campaigns that strengthen brand presence and drive lead generation. The role manages campaigns end-to-end, leads video marketing initiatives, and supports brand visibility through events and exhibitions.

As a Marketing Communication Specialist, you will:

• Assist in planning and executing integrated marketing campaigns across digital channels.
• Coordinate with content and design teams to develop engaging marketing materials.
• Monitor campaign performance and prepare regular reports with insights and recommendations.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support the planning and execution of events, activations, workshops, and exhibitions.
• Coordinate branding materials, giveaways, and on-ground marketing activities.
• Build relationships with external vendors, partners, universities, and corporate entities.
• Assist in organizing sponsorships and partnership opportunities.
• Ensure smooth execution of offline campaigns aligned with brand guidelines.
• Coordinate with sales, partnerships, product, and customer success teams to align marketing efforts with business goals.
• Maintain marketing calendars and campaign timelines.
• Support budget tracking and marketing operations tasks when needed.

The ideal candidate will have:

• Bachelor’s degree in marketing, Business Administration, Communications, or related field.
• 2+ years of experience in marketing, including both online and offline activities.
• Good understanding of digital marketing channels and performance marketing concepts.
• Experience with social media management and paid advertising platforms.
• Strong communication and project coordination skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in Microsoft Office and Google Workspace tools.
• Familiarity with CRM and marketing automation tools is a plus.
• Experience in the EdTech industry is a strong advantage.

Preferred Skills:

• Analytical mindset with attention to detail.
• Creative thinking and problem-solving abilities.
• Strong presentation and communication skills.
• Ability to work independently and within cross-functional teams.
• Passion for learning, education, and digital transformation.