Sr GTM Strategist

Sr GTM Strategist Location: San Francisco The Integrated Go-to-Market (IGTM) team advises Adobe’s senior leadership on strategies for improved market success and customer impact across all lines of business and geographies. Our focus is translating strategy into action by aligning teams, programs, and execution across the Enterprise go‑to‑market motion. By improving coordination across functions, IGTM helps the field scale more effectively while reducing friction for customers and internal teams. Today, Adobe is at the forefront of enabling our customers’ digital transformation and new experience-led business models. The Opportunity As a Senior IGTM Strategist (Sales Strategy & Execution), you will drive cross‑functional alignment across the global Enterprise, partnering closely with Sales, Marketing, Partner teams, Pre‑Sales, Professional Services, and Customer Success to translate integrated go‑to‑market strategies into cohesive programs and execution plans. You will help operate the Enterprise GTM system by identifying where execution is breaking down, framing clear problem statements, and mobilizing the right owners to deliver systemic fixes that scale globally. This role requires strong judgment, comfort navigating ambiguity, and the ability to influence through shared ownership. You will regularly frame decisions for leaders by presenting options, tradeoffs, and a recommended path, and you will escalate GTM risks and breakdowns early with a clear ask and plan to resolve them. What you’ll do Diagnose GTM execution breakdowns by synthesizing data and field input into clear problem statements, root-cause hypotheses, and recommended actions. Escalate risks and decisions early with concise options and tradeoffs and drive alignment to a decision and a path forward. Lead cross-functional workstreams that deliver systemic fixes, and ensure solutions scale across regions Translate strategy into repeatable execution mechanisms such as operating rhythms, governance, templates, and playbooks that improve consistency and adoption. Clarify roles, dependencies, and success measures across the ecosystem so teams operate as one integrated motion across the customer lifecycle. Establish insight-to-action loops that track commitments to completion and confirm that fixes are adopted and improving outcomes over time. What you need to succeed 5+ years of enterprise marketing or SaaS experience in Strategy, Sales Operations, Marketing, Consulting, or Pre-Sales GTM Experience – Strong GTM experience and understanding of a SaaS customer lifecycle, sales cycles, and the factors that drive sales success. Problem Solving – Outstanding problem solving and analytical skills, including comfort developing hypotheses and crafting recommendations focused on the biggest opportunities. Workstream Ownership – Experience leading cross-functional workstreams, aligning stakeholders, managing competing priorities, and driving progress through influence rather than authority. Collaboration & Communication – Excellent communication skills, including the ability to clearly convey complex ideas verbally and in writing, and to frame decisions for senior leaders. Project Management - Strong project management skills and the ability to prioritize and balance multiple initiatives in a dynamic and evolving work environment. Desirable but not essential MBA or equivalent advanced degree Experience designing or operating cross‑functional GTM models across Marketing, Sales, Partners, and Professional Services Experience leading companywide launches, transformations, or execution frameworks that require sustained cross functional alignment Background in GTM Operations, Revenue Operations, or strategic Enablement roles focused on operating model design, adoption, and execution effectiveness Technology sales or management consulting experience About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,500 -- $226,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $156,500 - $226,700 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice Jun 12 2026 12:00 AM If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Additional Locations: Remote California