Promotional and Apparel Product Development Manager - Merch

On-site to Hybrid, $70,000 - $95,000

A to Z Media, founded in 1994, is a family-owned company specializing in CD, DVD, and vinyl manufacturing services. For over 30 years, we have been committed to delivering exceptional customer service, high-quality products, and competitive pricing for our global clientele. We work closely with clients to provide bespoke manufacturing solutions, including special printing, packaging, production, and logistical support. Our clients range from indie labels and branding agencies to distributors and Fortune 500 companies. At A to Z Media, we pride ourselves on being a true partner in bringing creative visions to life.

The Role

A to Z Media is looking for a Merch Product Development Manager focusing on Promotional Merchandise & Apparel. The Merchandise Manager will lead the merchandise department and is responsible for creating, managing, and optimizing merchandise options and programs for a roster of clients.

This role combines strategic oversight with hands-on team leadership to drive revenue, ensure timely execution, and maintain brand alignment across all merchandise touchpoints—from design to delivery.

The ideal candidate brings a deep understanding of music culture and operations, with strong leadership capabilities to manage a high-performing, creative, and logistics-driven team. We are looking for someone who is self-motivated, takes proactive steps to move projects forward and is collaborative in nature. The candidate must have a ‘can do’ attitude with an inherent ability to hustle and desire to grow and strengthen the department.

What You’ll Do

• Work within and grow a high-performing merch team
• Oversee product development, vendor sourcing, and fulfillment for clients including their tours, e-commerce, and pop-ups
• Collaborate with artists, managers, and creatives on product vision
• Own department KPIs—sales, margins, etc.
• Manage vendor relationships and production timelines
• Work cross-functionally with internal and external teams
• Analyze vendor and department performance

Management Responsibilities

• Lead merchandise strategy and execution for the department, which can include product for tour merch, online stores, and exclusive releases
• Collaborate with our sales team, clients, artists, managers, designers, and licensing teams to create compelling and authentic merchandise collections
• Oversee product development, from concept and design approvals to sourcing and production timelines
• Develop pricing strategies and promotional plans to maximize sales and profit margins
• SOP creation and development for all product lines
• Build and maintain strong vendor relationships. Negotiate with vendors and manufacturers on cost, quality, and delivery terms
• Analyze customer feedback and sales data to identify opportunities for improvement
• Coordinate internally with our Social Media Department to support promotions, product launches, and seasonal campaigns. Lead, coach, and develop a team.

Department & Team Management

• Manage day-to-day operations of the merchandise department, including buying, production, logistics, and creative development
• Assist in developing a team that may include Sourcing, Production, Art, Logistics
• Work in setting department goals, monitor KPIs (sales, margin), and ensure alignment with overall company and client objectives
• Foster a collaborative and deadline-driven environment with a balance of creativity and operational discipline
• Oversee hiring, performance reviews, and professional development plans within the department

Merchandise Strategy & Execution

• In tandem with Sales and Clients, develop and execute merchandising strategies for tours, online stores, pop-ups, and retail partners as requested
• Collaborate with clients including artists, managers, and creative teams to translate brand vision into marketable product lines
• Oversee product lifecycle starting with concepting, design approval, sourcing, production, and delivery
• Ensure the merch team adheres to timelines for tour launches, drops, and retail campaigns
• Manage relationships with external vendors, printers, and fulfillment partners
• Serve as a key liaison between merch and other internal departments including accounting and logistics departments.
• Provide strategic input for tour routing, pop-up locations, and artist campaigns based on merchandising potential
• Develop relationships with potential new clients and vendors

Day to Day Task Management

• Record actions in our custom database – milestones, notes and shipping must be 100% updated/accurate at all times
• Work closely with all stakeholders to confirm orders are 100% correct and reflective of client expectations. This may include sourcing support on various projects.
• Confirm timelines with clients at inception of each project to ensure all are on the same page as to expectations and delivery requirements
• Lead all communication with our global vendor network to secure proofs, samples, timelines and shipping methods
• Issue purchase orders to all vendors while ensuring every PO is 100% accurate
• Confirm receipt of POs and check vendor schedules and portals for completion dates
• Work with internal art department trafficking jobs through design and proofing stage and liaising with clients to confirm all art is correct, approved, and uploaded
• Traffic all pieces through print, manufacture and into final delivery points. Confirm projects are hitting timeline targets throughout the production process.
• Communicate (phone, email, Zoom, Slack) on a regular basis with clients as to the status of the job, being proactive as opposed to reactive
• Consider client perspective as jobs progress through to completion
• Monitor all samples for quality issues. Alert all teams involved when issues arise and/or send samples to clients as required
• Maintain an accurate production schedule and generate weekly status reports
• Oversee the creation of internal pitch decks, showcasing new products we’ve produced each month
• Proactively review tracking, shipping notices, and pack slips to ensure product is shipping and received
• Immediately respond to client claims and follow procedures to correct any issues that arise in the production and delivery process
• Once the order is complete, create and issue invoice(s) to the client and ensure that all billable parts are included. Liaise with in-house sales personnel as and when necessary
• Facilitate VAT billing as well as domestic sales tax when invoicing clients
• Liaise with warehouse to coordinate shipments, picks ups, inventory and reworks as required
• Other tasks and duties as requested or assigned

Qualifications

• 5 years of relevant senior level experience in negotiations, vendor management, pricing, promotion, and merchandise brand management with a proven track record of delivering results
• Relevant experience working in an apparel, fashion, or merch business
• Experience driving internal cross-team collaboration
• Experience working with creative directors, and manufacturers, to create new products
• High threshold for working in an ambiguous, fast paced environment – figuring it out and adapting as you go
• Comfortable with ''hands-on'' management of tasks, and proven ability to manage multiple, competing priorities simultaneously
• Exceptional communication skills - speaking, writing, presenting and negotiating – across both business and creative audience

Skill Set

• Proactive problem solving
• Strategic thinking and adaptability
• Leadership and team development
• Customer and market focus
• Attention to detail and follow-through
• Passion for music and artist branding
• Creative eye for product and design
• Strong analytical and organizational skills
• Relationship-building and communication
• Ability to thrive in a fast-paced, artist-driven environment